Ather Energy Interview Questions, Process, and Tips

Q1. Questions on aptitude and technical
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Q1. Manufacturing processes
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Q2. Welding and types of welding
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Apptitude and technical mcqs

Q1. Sql queries and the projects that i have done
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Q1. Normal hr round
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Q1. It was a 1-0-1 with the head of system engineering where a complete picture of my understanding of a system that I work for in my current organisation was discussed.
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The assignment question was impressive, the questions helped me challenge myself to think out of the box and answer all possibilities.

Q1. Explain your day to day working (DILO)
Ans. 
As a Brand Manager, my day-to-day working involves overseeing marketing campaigns, analyzing market trends, collaborating with creative teams, and monitoring brand performance.
• Developing and implementing marketing strategies to promote the brand

• Analyzing market trends and consumer behavior to identify opportunities for growth

• Collaborating with creative teams to develop advertising and promotional materials

• Monitoring br...read more
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Q2. Explain how to go about planning a product in your roadmap
Ans. 
Planning a product roadmap involves setting goals, prioritizing features, creating timelines, and aligning with stakeholders.
• Start by defining the goals and objectives of the product

• Prioritize features based on customer needs, market trends, and business goals

• Create a timeline with milestones and deadlines for each feature

• Align with stakeholders including marketing, sales, and development teams

• Regularly review and adju...read more
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Q3. Tell me one thing not there in your CV
Ans. 
One thing not on my CV is my passion for photography and travel.
• I have been practicing photography as a hobby for the past 5 years.

• I have traveled to over 15 countries, capturing unique moments and landscapes.

• My photography skills have helped me develop a keen eye for detail and creativity.
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Q4. How good you are with excel and presentations
Ans. 
I am highly proficient in Excel and have extensive experience creating impactful presentations.
• Advanced Excel skills including pivot tables, VLOOKUP, and data analysis

• Experience creating visually appealing and informative presentations using PowerPoint

• Ability to effectively communicate complex data in a clear and concise manner

• Strong attention to detail and organization in all aspects of data management and presentatio
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Q5. Caselet: Suppose your product team gives you a product which needs to be priced above or equal to 1.1 Lakh. But the customer is ready to pay only 1 lac for the product. How would go about launching the pro...read more
Ans. 
To launch a product priced at 1 lac when it needs to be priced at 1.1 lac, focus on value proposition, cost optimization, and customer segmentation.
• Analyze the value proposition of the product and identify key features that justify the higher price.

• Optimize costs by reevaluating production processes, sourcing cheaper materials, or negotiating with suppliers.

• Segment the target market to identify customers willing to pay...read more
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Q6. How would go about doing customer research?
Ans. 
Customer research involves gathering data on customer preferences, behaviors, and needs to inform marketing strategies.
• Conduct surveys and questionnaires to gather feedback directly from customers.

• Utilize social media listening tools to monitor online conversations and sentiment about the brand.

• Analyze sales data and customer demographics to identify trends and patterns.

• Conduct focus groups or interviews to gain deeper...read more
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Q1. Tell me about yourself, basic electronic question
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Q2. Explain the project in the resume
Ans. 
I led a team to develop a mobile app for tracking fitness goals and progress.
• Led a team in developing a mobile app

• Focused on tracking fitness goals and progress

• Implemented features such as goal setting, workout tracking, and progress visualization
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Q1. Tell me about your self
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Q2. How is my experience with ather energy
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Q3. How much you have learnt in this job
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