Ather Energy Interview Questions, Process, and Tips

Q1. Tell me something about yourself
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Q1. Explain your day to day working (DILO)
Ans. 
As a Brand Manager, my day-to-day working involves overseeing marketing campaigns, analyzing market trends, collaborating with creative teams, and monitoring brand performance.
• Developing and implementing marketing strategies to promote the brand

• Analyzing market trends and consumer behavior to identify opportunities for growth

• Collaborating with creative teams to develop advertising and promotional materials

• Monitoring br...read more
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Q2. Explain how to go about planning a product in your roadmap
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Planning a product roadmap involves setting goals, prioritizing features, creating timelines, and aligning with stakeholders.
• Start by defining the goals and objectives of the product

• Prioritize features based on customer needs, market trends, and business goals

• Create a timeline with milestones and deadlines for each feature

• Align with stakeholders including marketing, sales, and development teams

• Regularly review and adju...read more
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Q3. Tell me one thing not there in your CV
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One thing not on my CV is my passion for photography and travel.
• I have been practicing photography as a hobby for the past 5 years.

• I have traveled to over 15 countries, capturing unique moments and landscapes.

• My photography skills have helped me develop a keen eye for detail and creativity.
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Q4. How good you are with excel and presentations
Ans. 
I am highly proficient in Excel and have extensive experience creating impactful presentations.
• Advanced Excel skills including pivot tables, VLOOKUP, and data analysis

• Experience creating visually appealing and informative presentations using PowerPoint

• Ability to effectively communicate complex data in a clear and concise manner

• Strong attention to detail and organization in all aspects of data management and presentatio
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Q5. Caselet: Suppose your product team gives you a product which needs to be priced above or equal to 1.1 Lakh. But the customer is ready to pay only 1 lac for the product. How would go about launching the pro...read more
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To launch a product priced at 1 lac when it needs to be priced at 1.1 lac, focus on value proposition, cost optimization, and customer segmentation.
• Analyze the value proposition of the product and identify key features that justify the higher price.

• Optimize costs by reevaluating production processes, sourcing cheaper materials, or negotiating with suppliers.

• Segment the target market to identify customers willing to pay...read more
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Q6. How would go about doing customer research?
Ans. 
Customer research involves gathering data on customer preferences, behaviors, and needs to inform marketing strategies.
• Conduct surveys and questionnaires to gather feedback directly from customers.

• Utilize social media listening tools to monitor online conversations and sentiment about the brand.

• Analyze sales data and customer demographics to identify trends and patterns.

• Conduct focus groups or interviews to gain deeper...read more
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Q1. Can you briefly introduce yourself and your background?
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Q2. What do you know about Ather Energy?
Ans. 
Ather Energy is an Indian electric vehicle manufacturer known for its smart electric scooters.
• Ather Energy was founded in 2013 by Tarun Mehta and Swapnil Jain.

• Their flagship models include the Ather 450X and Ather 450 Plus.

• Ather Energy is focused on developing electric vehicles with advanced technology and features.

• The company has its own charging infrastructure called Ather Grid.

• Ather Energy has received funding from ...read more
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Q3. Can you describe a project you've worked on that you are particularly proud of?
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Q4. What was unique about your project?
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Q5. Can you explain the practical applications of your project?
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Q6. Do you have any questions for us about the role or the company?
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General Aptitude and Core Questions

Q1. Tell Me about Yourself ?
Ans. 
I am a recent graduate with a degree in engineering, eager to learn and grow in a challenging environment.
• Recent engineering graduate

• Eager to learn and grow

• Seeking challenges and opportunities for development
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Q2. How Hookes law is used in Suspension System?
Ans. 
Hooke's law is used in suspension systems to determine the spring rate and design components for optimal performance.
• Hooke's law states that the force needed to extend or compress a spring by a certain distance is proportional to that distance.

• In suspension systems, Hookes law is used to calculate the spring rate, which determines how stiff or soft the suspension will be.

• By applying Hookes law, engineers can design sus...read more
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Q3. Leadership Qualities?
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Q4. Tell me about your Project?
Ans. 
Designed and implemented a smart irrigation system using IoT technology.
• Researched different sensors and microcontrollers for data collection and control

• Developed a mobile app for remote monitoring and control of the irrigation system

• Implemented machine learning algorithms to optimize water usage based on weather forecasts

• Conducted field tests to validate the system's performance and efficiency
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Q1. Tell me about Yourself ?
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Q2. Tell me about your Project?
Ans. 
Designed and implemented a smart irrigation system using IoT technology.
• Researched different sensors and microcontrollers for data collection and control.

• Developed a mobile application for remote monitoring and control of the irrigation system.

• Implemented machine learning algorithms to optimize water usage based on weather forecasts.

• Conducted field tests to validate the system's performance and efficiency.
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Q3. Explained my Role in the Company
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Q1. Tell me about yourself, basic electronic question
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Q2. Explain the project in the resume
Ans. 
I led a team to develop a mobile app for tracking fitness goals and progress.
• Led a team in developing a mobile app

• Focused on tracking fitness goals and progress

• Implemented features such as goal setting, workout tracking, and progress visualization
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Q1. What is poissos ratio
Ans. 
Poisson's ratio is a measure of the ratio of lateral strain to longitudinal strain in a material.
• Poisson's ratio is denoted by the symbol ν (nu).

• It is defined as the ratio of transverse strain to axial strain when a material is stretched or compressed.

• For most materials, Poisson's ratio typically ranges between 0 and 0.5.

• Rubber has a Poisson's ratio close to 0.5, while cork has a Poisson's ratio close to 0.
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Q2. Heat and mass transfer
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2 easy coding questions

Q1. All about my sql project
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