Ather Energy Brand Manager Interview Questions and Answers

As a Brand Manager, my day-to-day working involves overseeing marketing campaigns, analyzing market trends, collaborating with creative teams, and monitoring brand performance.

• Developing and implementing marketing strategies to promote the brand

• Analyzing market trends and consumer behavior to identify opportunities for growth

• Collaborating with creative teams to develop advertising and promotional materials

• Monitoring br...read more

Planning a product roadmap involves setting goals, prioritizing features, creating timelines, and aligning with stakeholders.

• Start by defining the goals and objectives of the product

• Prioritize features based on customer needs, market trends, and business goals

• Create a timeline with milestones and deadlines for each feature

• Align with stakeholders including marketing, sales, and development teams

• Regularly review and adju...read more

One thing not on my CV is my passion for photography and travel.

• I have been practicing photography as a hobby for the past 5 years.

• I have traveled to over 15 countries, capturing unique moments and landscapes.

• My photography skills have helped me develop a keen eye for detail and creativity.

I am highly proficient in Excel and have extensive experience creating impactful presentations.

• Advanced Excel skills including pivot tables, VLOOKUP, and data analysis

• Experience creating visually appealing and informative presentations using PowerPoint

• Ability to effectively communicate complex data in a clear and concise manner

• Strong attention to detail and organization in all aspects of data management and presentatio

To launch a product priced at 1 lac when it needs to be priced at 1.1 lac, focus on value proposition, cost optimization, and customer segmentation.

• Analyze the value proposition of the product and identify key features that justify the higher price.

• Optimize costs by reevaluating production processes, sourcing cheaper materials, or negotiating with suppliers.

• Segment the target market to identify customers willing to pay...read more

Customer research involves gathering data on customer preferences, behaviors, and needs to inform marketing strategies.

• Conduct surveys and questionnaires to gather feedback directly from customers.

• Utilize social media listening tools to monitor online conversations and sentiment about the brand.

• Analyze sales data and customer demographics to identify trends and patterns.

• Conduct focus groups or interviews to gain deeper...read more