Britannia Area Sales Manager Salaries by 100+ Employees (Updated 2025)

4 - 20 years exp.

₹10.5 Lakhs - ₹30 Lakhs

Salary of majority employees

Fixed (88%)

₹21.1 Lakhs

Variable (12%)

₹2.8 Lakhs

142% more than the average Area Sales Manager Salary in FMCG Companies for 4 - 20 years of experience

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Salaries in different departments

Sales & Business Development Area Sales Manager Salary 4 - 20 years exp. (133 salaries)	₹10.5 L/yr - ₹30 L/yr
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Marketing & Communication Area Sales Manager Salary 4 - 14 years exp. (7 salaries)	₹18.9 L/yr - ₹25 L/yr

Last Updated: 31 Mar 2025

Companies similar to Britannia for Area Sales Manager

Company name	Avg Annual Salary	Open Jobs
ITC Area Sales Manager Salary 0 - 17 years exp. (410 salaries)	₹9 L/yr - ₹21 L/yr 32% less
Patanjali Foods Area Sales Manager Salary 10 - 20 years exp. (248 salaries)	₹5.9 L/yr - ₹19.3 L/yr 43% less
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Hindustan Unilever Area Sales Manager Salary 1 - 19 years exp. (210 salaries)	₹12 L/yr - ₹40 L/yr 15% more
Adani Wilmar Area Sales Manager Salary 8 - 16 years exp. (170 salaries)	₹6 L/yr - ₹22 L/yr 38% less	2 job openings
Zydus Wellness Area Sales Manager Salary 9 - 18 years exp. (136 salaries)	₹10.2 L/yr - ₹35 L/yr 2% more	1 job opening
Dabur Area Sales Manager Salary 1 - 19 years exp. (136 salaries)	₹12 L/yr - ₹33 L/yr 12% less
Emami Area Sales Manager Salary 11 - 25 years exp. (134 salaries)	₹8 L/yr - ₹26 L/yr 27% less	2 job openings
Tata Consumer Products Area Sales Manager Salary 10 - 20 years exp. (126 salaries)	₹9.7 L/yr - ₹27 L/yr 29% less
Nestle Area Sales Manager Salary 8 - 22 years exp. (118 salaries)	₹11.6 L/yr - ₹40 L/yr 3% more	2 job openings
Godfrey Phillips India Area Sales Manager Salary 5 - 16 years exp. (102 salaries)	₹7.5 L/yr - ₹28.8 L/yr 28% less

View all

Area Sales Manager salary at Britannia ranges between ₹10.5 Lakhs to ₹30 Lakhs per year for employees with experience between 4 years to 20 years. Salary estimates are based on 173 latest salaries received from various employees of Britannia.

Experience wise Britannia Area Sales Manager salaries

Last Updated: 31 Mar 2025

Experience	Avg Annual Salary
4 years (13 salaries)	₹17 L/yr - ₹24.5 L/yr
5 years (8 salaries)	₹17 L/yr - ₹25 L/yr
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6 years (6 salaries)	₹19.6 L/yr - ₹25 L/yr
7 years (6 salaries)	₹14.5 L/yr - ₹27.5 L/yr
8 years (7 salaries)	₹13 L/yr - ₹28 L/yr
9 years (8 salaries)	₹14 L/yr - ₹25 L/yr
10 years (17 salaries)	₹16 L/yr - ₹30 L/yr
11 years (11 salaries)	₹16.6 L/yr - ₹28 L/yr
12 years (13 salaries)	₹13.3 L/yr - ₹28 L/yr
13 years (20 salaries)	₹13.3 L/yr - ₹26 L/yr
14 years (24 salaries)	₹12.5 L/yr - ₹28 L/yr
15+ years (40 salaries)	₹10.5 L/yr - ₹30 L/yr

View all

From

Area Sales Manager

₹

Lakhs/yr

4 - 20 years exp.

Category Manager

₹

Lakhs/yr

9 - 21 years exp.

Area Sales Manager

4 - 20 years exp.

Product Manager

3 - 8 years exp.

14% hike

Group Product Manager

8 - 11 years exp.

71% hike

From

Area Sales Manager

4 - 20 years exp.

Manager Sales & Operations

5 - 23 years exp.

Disclaimer: Our data limits the visualization of this career path at this point. However, other roles and opportunities might be available within the organization beyond what is shown here.

Similar Designation salaries in Britannia

Sales Manager Salary

(13 salaries)

₹1.15 L/yr - ₹8 L/yr

Senior Sales Manager Salary

(4 salaries)

₹1.6 L/yr - ₹2.16 L/yr

Area Manager Salary

(12 salaries)

₹10.5 L/yr - ₹24 L/yr

Assistant Sales Manager Salary

(17 salaries)

₹9.55 L/yr - ₹18.1 L/yr

Senior Area Sales Manager Salary

(21 salaries)

₹21 L/yr - ₹34 L/yr

Regional Manager Salary

(3 salaries)

₹3.2 L/yr - ₹18 L/yr

Territory Sales Manager Salary

(4 salaries)

₹2.25 L/yr - ₹8 L/yr

Branch Manager Salary

(AmbitionBox Estimate)

₹9.4 L/yr - ₹12 L/yr

Area Sales Executive Salary

(415 salaries)

₹4.45 L/yr - ₹11.6 L/yr

Deputy Manager Salary

(4 salaries)

₹7.8 L/yr - ₹10.8 L/yr

Top skills at Britannia for Area Sales Manager

channel management FMCG Sales Sales Distribution Sales Planning Modern Trade General Trade

Salary related reviews for Britannia

3.8

Rated by 33 employees for salary & benefits

Area Sales Manager in Hyderabad / Secunderabad

Sales & Marketing Department

5.0

• posted on 07 Dec 2021

5.0

for Salary and Benefits

Likes

...gement is transparent. There is a huge cafeteria and gaming arcade for chilling. Company policies are good appraisals are fair and they give good salary hike and bonus every year.

Salary - Excellent

+6 more

Dislikes

There is a lot of politics and the management doesn't address our issues. Salary is decent but career growth is slow. On the job training is not given to new joinees.

Area Sales Executive in New Delhi

Full Time

Sales & Business Development Department

1.0

• posted on 12 Feb 2025

2.0

for Salary and Benefits

Likes

Salary on time

Dislikes

Zero Work Life Balance Extreme Pressure without Logic No one will hear you Top Management only put pressure, there is no solution of any problem The only thing is Do Do Do silently, Don't say single word

Salary - Poor

+5 more

Sales Executive in Patna

Full Time

Sales & Business Development Department

4.0

• posted on 14 Feb 2023

2.0

for Salary and Benefits

Likes

I really enjoyed working in Britannia. There is a lot of happiness in working after thinking and talking with meeting in the daily market.

Skill development - Excellent

+2 more

Dislikes

I disliked two things in Britannia, first salary did not increase, worked for five years, second company never got ESI card, did not get PF.

Salary - Poor

+3 more

Sales Executive in Mumbai

Biscuits Department

3.0

• posted on 08 Feb 2022

2.0

for Salary and Benefits

Likes

Brand is good...when in market people recognize you because of brand. Secondary driven company

Dislikes

...y to learn...have not been able to convert the scope of opportunities available. Lesser salary as compared to other fmcg companies, distributor damage policy. Rewards and recognition..

Salary - Poor

+2 more

Sales Manager

Marketing & Communication Department

5.0

• posted on 09 May 2020

2.0

for Salary and Benefits

Likes

Britannia industry lmtd is a bad bad bad bad and poor poor poor third class company.

Skill development - Excellent

Dislikes

Salary nhi milti h incentive bhi bhut late me aata h covid19 ke chalte salary nhi di jaa rhi h is company ko apne sales man ko

Salary - Poor

+4 more

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a manager - business analyst

Shifting from Bangalore to Hyderabad

I’m working in Bangalore for last 9 years. Currently I got 2 offers. 1. CTS - Bangalore (CTC - 22.7 LPA) 2. Deloitte - Hyderabad (CTC - 24.2 LPA) Is it good move to shift to Hyderabad for Deloitte ? Is it ok to ask the HR if my base location can be changed to Bangalore ? Please share your thoughts

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Britannia Area Sales Manager Salary FAQs

What is the salary of Area Sales Manager at Britannia ?

The average salary of a Area Sales Manager at Britannia in India typically ranges from ₹10.5 Lakhs to ₹30.0 Lakhs per year, depending on experience (from 4 years to 20 years).

The top 10% of Area Sales Manager at Britannia earn more than ₹26.1 Lakhs per year, and the top 1% earn over ₹30.0 Lakhs per year. Area Sales Manager Salaries at Britannia can be higher or lower depending on factors such as the specific team, level of experience, and additional benefits like bonuses and stock options.

These estimates are based on salary data submitted by 100+ Britannia employees in India.

What is the estimated take home salary of a Area Sales Manager at Britannia in India?

The estimated take-home salary of a Area Sales Manager at Britannia in India typically ranges from ₹1,52,286 to ₹1,58,035 per month. This is based on the average salary range of ₹10.5 Lakhs to ₹30.0 Lakhs per year for employees with experience ranging from 4 years to 20 years.The take-home salary is calculated after accounting for standard deductions such as taxes, provident fund (PF), and insurance. Salary estimates are based on 100+ salaries received from various employees of Britannia. Check how we calculate in-hand salary with our in-hand salary calculator.

What are the key skills required to be a Area Sales Manager at Britannia ?

To be a Area Sales Manager at Britannia in india, the key skills required include:

- channel management
- FMCG Sales
- Sales
- Distribution
- Sales Planning

These skills are highly valued at Britannia and are crucial for successful performance in a Software Engineering role.

Which companies offer higher salaries than Britannia for Area Sales Manager in India?

Marico	₹16.5 Lakhs to ₹36.0 Lakhs per year
Hindustan Unilever	₹12.0 Lakhs to ₹40.0 Lakhs per year
Colgate Palmolive	₹10.8 Lakhs to ₹34.0 Lakhs per year
Nestle	₹11.6 Lakhs to ₹40.0 Lakhs per year
Zydus Wellness	₹10.2 Lakhs to ₹35.0 Lakhs per year

These companies are known for offering competitive compensation packages that can exceed the salary offered by Britannia, depending on the role and experience level.

What is the salary of a Area Sales Manager in companies similar to Britannia in India?

The salary of a Area Sales Manager at companies similar to Britannia in India varies, depending on the role, experience, and company size. Here are the typical salary ranges:

Godrej Consumer Products	₹12.0 Lakhs to ₹32.0 Lakhs per year
Dabur	₹12.0 Lakhs to ₹33.0 Lakhs per year
Emami	₹8.0 Lakhs to ₹26.0 Lakhs per year
Godfrey Phillips India	₹7.5 Lakhs to ₹28.8 Lakhs per year
Tata Consumer Products	₹9.7 Lakhs to ₹27.0 Lakhs per year

These companies, which operate in similar sectors, offer competitive salaries, although the range can vary based on the company and individual experience levels.

How the salary growth look like for a Area Sales Manager at Britannia in India?

The salary growth for a Area Sales Manager at Britannia depends on factors such as experience, performance, and promotions. On average, a Area Sales Manager can expect the following growth trajectory at Britannia:

Experience	Average Salary Range
4 years	₹17.0 Lakhs to ₹24.5 Lakhs per year
5 years	₹17.0 Lakhs to ₹25.0 Lakhs per year
6 years	₹19.6 Lakhs to ₹25.0 Lakhs per year
7 years	₹14.5 Lakhs to ₹27.5 Lakhs per year

and so on.

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Britannia Area Sales Manager Salaries

Britannia Area Sales Manager salary in India ranges between ₹10.5 Lakhs to ₹30 Lakhs with an average annual salary of ₹. Salary estimates are based on 173 Britannia latest salaries received from various employees of Britannia.