Lead - Retention & Wallet Share - Credit Card Business (7-14 yrs)

Role: Lead - Retention & Wallet Share (Credit Card Business)

Location: Bangalore

Employment Type: Full-Time

- We are looking for a motivated Business professional to lead strategy, planning, and execution activities for programs that improve customer engagement, loyalty, and retention for the credit card business.

- This individual will work closely with colleagues to drive and implement customer segmentation, marketing campaigns, customer treatment strategies, and account management programs that deliver NPV-positive impacts for the credit card P&L.

Responsibilities:

- Perform customer segmentation analysis and formulate right card marketing and retention strategies to stimulate credit card usage.

- Develop marketing campaigns and partnership programs to boost customer engagement as measured by incremental, NPV-positive purchase volume, revolve, and revenue growth.

- Manage the rewards and offers program to ensure robust, competitive offers, experiences, and partnerships while balancing cost.

- Own tracking and drive awareness of business performance on key metrics, explaining performance and insights regarding trends and expert opinion on forecasted performance.

- Understand drivers of P&L performance and identify opportunities for enhancement.

- Leverage data to identify trends and insights that impact success, report on key metrics, and optimize engagement, retention, and loyalty programs.

- Seek, understand, and apply new trends and competitive best practices where applicable.

- Maintain close liaison with internal stakeholders and business partners for smooth execution of marketing programs.

Qualifications:

Education: Master's Degree in Business or related field

Experience:

- 7+ years' experience in product, strategy, analytics, or marketing with consumer credit card companies or scaled D2C consumer internet companies

- Experience in ideating, incubating and launching Retention and Wallet Share initiatives and experiments with various stakeholders in the organization

Technical Skills:

- Analytically savvy-strong knowledge of reporting/analytical tools to leverage quantitative and qualitative insights to drive decisions.

- Sound Marketing knowhow with experience of driving successful campaigns on varied customers segments at different times

- Experience in developing and enacting experiments and programs to increase engagement on D2C customer app with top-line and bottom-line impact

- Sound experience and knowledge of MS Office, Data Interpretation & Analysis, Stakeholder management, Partnership & Alliances management

Soft Skills:

- Excellent communication and interpersonal skills

- Planning, organizing, and scheduling in an efficient, productive manner; focusing on key priorities while managing time well

- Experience of being empathetic to deeply understand the voice of customers

- Problem-solving and critical-thinking skills.

- Comfortable with quickly changing priorities and conditions; someone who copes effectively with complexity and change.

- Comfortable with risk, which means uncertainty, which means potential opportunity.

- Willing to develop new approaches where needed.