Product Marketing Manager - Analytics - IIM/ISB/FMS/MDI (4-8 yrs)

Product Marketing Manager - Analytics

- If you have boundless energy, love sports, and obsess over minutest of details, we are the right destination for you.

- While we value problem solving skills tremendously, we value problem finding skills even more.

- People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them.

- The work atmosphere is very amiable yet full of hustle.

- The dynamic nature of our business ensures that all our team members can see how their contributions benefit the business.

- We encourage our team members to take responsibility and grow into future leaders in our company and the industry. Every team member is a decision-maker.

Job Responsibilities:

- Take end-to-end ownership of the new user funnel (acquisition funnel).

- Drive the growth strategy for the acquisition team

- Understand user behavior during acquisition, conversion, and retention stages by studying the game aspects, product features and player activity to obtain a holistic understanding of the product and user.

- Perform extensive analysis of user data to identify user problems and come up with innovative solutions

- Strategize, implement and experiment (A/B Test) new communication/product feature ideas.

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in the acquisition funnel.

- Work closely with the product and marketing teams to formulate and execute product features which help improve the acquisition funnel.

- Effectively utilize all the communication channels to optimize a new user funnels.

Profile of Product Marketing Manager( Marketing Manager) [E - Expected,] [D - Desirable]:

- E: MBA from a top tier institute

- E: Strong logical and analytical skills

- E: 2-3 years of experience in product marketing/growth role (preferably B2C digital business)

- E: Ability to work with data and uncover insights

- D: Passionate about Cricket and other sports

- Preferred experience in data analysis