LendThrive - Marketing Specialist - AVANA Companies - IIM/XLRI/ISB/JBIMS/NMIMS/SIBM/MDI (5-10 yrs)

Role : Marketing Specialist

No of Openings : 1

Location : Pune, India

Hours : Full Time

Years of Experience : 5+ years in running campaigns, content writing and social media optimization.

Education : Master's Degree from Top Tier B-School

Work Timings : USA East Coast Time (IST 5.30 PM to 2.30 AM)

Monday through Friday

We are currently looking for a Marketing Specialist to be based in our office in Pune, India.

The Marketing Specialist will primarily be responsible for assisting in implementing marketing campaigns, content writing, ensuring engagement rate remain high and maintaining a database of all the created content (blogs, graphics, videos, etc.)

Duties and Responsibilities:

- Assist in implementing marketing campaigns, encompassing both digital and traditional advertising, email marketing, and social media.

- Manage and coordinate various marketing activities, ensuring effective communication for asset deliveries.

- Blog and newsletter writing leveraging internal resources.

- Oversee social media platforms, which includes content planning, scheduling, and engagement.

- Gather and evaluate marketing data to measure campaign effectiveness, providing recommendations for enhancement.

- Aid in event planning and execution, working closely with vendors, managing logistics, and ensuring attendees have a memorable experience.

- Support market research and competitor analysis to pinpoint trends and business opportunities.

- Oversee marketing materials and inventory, making certain of their proper organization and storage.

- Work in tandem with internal departments and external partners to guarantee uniform messaging and branding across all marketing campaigns.

- Stay informed of industry trends and best practices to continuously enhance marketing strategies.

Key Results

Operational Efficiency:

1. Reduce the average time from campaign concept to launch by 15% quarterly. This will measure the efficiency and effectiveness of planning and executing marketing campaigns.

Content Optimization:

1. Increase the average engagement rate on blogs and newsletters by 7% quarterly without increasing marketing spend. This can be a measure of how effectively content resonates with the target audience and is optimized over time.

Content Operations:

1. Maintain a content calendar and ensure 95% or more of the scheduled content is posted on time. This ensures timely and consistent communication with the audience.

2. Increase the response time to customer inquiries and comments on social media platforms by 20%. A faster response rate can improve brand image and customer satisfaction.

Content Management System (CMS) Efficiency:

1. Ensure that 98% of all created content (blogs, graphics, videos, etc.) is cataloged and accessible within the company's CMS within 24 hours of creation.

2. Monitor content usage and aim to increase internal access and utilization by 15% quarterly, indicating that teams are effectively leveraging available content assets.

Required Education and Experience/Skills:

- Master's degree in Marketing, Communications, or a related field from Top Tier B School.

- Strong knowledge of marketing principles, strategies, and techniques.

- Proficient in using marketing software, CRM platforms, and social media management tools.

- Excellent verbal and written communication skills.

- Exceptional organizational and multitasking abilities.

Desired Characteristics:

- Attention to detail and the ability to analyze data.

- Creative thinker with a demonstrable ability to generate innovative ideas.

- Strong team player with the ability to collaborate effectively with cross-functional teams.

What we have to offer:

- Competitive salary and benefits package

- Ample opportunities for growth and self-development

- Opportunities for professional development and advancement

- Collaborative and inclusive work environment with international exposure

About AVANA Companies:

AVANA Companies (www.avanacompanies.com) is a U.S. based group of credit and finance companies specializing in lending to specific niche industries that we're highly knowledgeable in, such as hospitality, construction, and traditional Commercial Real Estate (CRE) because it enables us to provide the best possible service for our borrowers and minimize risk for our investors. We focus on helping small business owners and real estate developers across the USA by offering quick, adaptable, and dependable financing.

Based in Glendale, Arizona, our financial services firm stands at the forefront of the industry, embracing innovation and fostering a culture of excellence.

Founded in 2002, we have originated loans in excess of $6.5 Billion and managed $1 Billion assets for our investors.

We have earned multiple awards and recognition like:

- 2024 FinTech Breakthrough Award

- Top Mortgage Lender Award

- Inc 5000 list of America's fastest growing private companies, 2021

- Banking Tech Awards

AVANA Companies Winning Aspiration

We preserve wealth and generate income for our investors by providing loans with speed and certainty of execution to help entrepreneurs thrive.

AVANA Companies core values

Put People First

Do the Right Thing

Take the Lead

Make an Impact

Excellence is a journey

Why join us?

We believe our families are the most important people in our lives. We believe that our work should speak for itself, and we believe that everyone should be given a chance to succeed and grow. We also believe there is no substitute for hard work and that when we falter, we get up and do it again. We come to work with one singular goal and that is to create jobs and provide clean energy in America.

We believe in talking less and executing as per our client's timeline. Do you see yourself thriving in an entrepreneurial culture and spending time with disciplined business warriors? Are you driven by challenge, innovation, and creativity? If so, then we invite you to read on.