Informatica - Principal Product Marketing Manager (4-7 yrs)

About the job:

Build Your Career at Informatica:

We're looking for a diverse group of collaborators who believe data has the power to improve society.

Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems.

Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Product Marketing Manager- Bangalore

We're looking for a Product Marketing candidate with experience in enterprise and data management software to join our team in Bangalore.

You will report to the Director, Product Marketing

Technology You'll Use:

- Enterprise Software, Cloud Data Management/ Integration Software, Cloud MDM, Data Quality

Your Role Responsibilities? Here's What You'll Do:

- Work with customers to develop compelling assets that articulate their Cloud modernization journey and business outcomes.

- Be an SME for the sales team, explaining to prospects the value of Informatica's Cloud Modernization program.

- Promote our products and best practices by marketing events, webinars, social media, and other channels.

- Be a spokesperson with the press, analysts, and industry events.

- Develop and drive the complete launch of new products.

What We'd Like To See:

- You re well-versed in enterprise software, especially cloud data management, data and app integration, iPaaS, and cloud modernization technologies.

- Can develop product positioning/messaging that articulates unique value propositions.

- Understand multiple main personas, including app developers, app/enterprise architects, citizen integrators, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers.

- Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, etc. , presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates Informatica's IDMC- adoption.

- Work collaboratively with partner and GSI teams to accelerate and scale Cloud Modernization programs.

- Can persuade cross-functionally across a global, diverse organization by building relationships based on results and reliable ongoing interactions.

- Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns.

Role Essentials:

- Four or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.

- Develop an understanding of Cloud Modernization, cloud data integration, Cloud data management market and solutions, customer pain points, competition, and trends.

- Experience with content development for complex products sold to IT or other technical buyers is desired.

- Written and verbal skills with meticulous attention to detail

- Outstanding communication skills, especially converting complex ideas into simple messages.

- Experience participating in and influencing cross-functional teams.

- Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.

- Create data-driven go-to-market plans and adjust them based on data analysis, market feedback, and corporate strategy evolution.

- BA/BS/MS or equivalent educational background, we will consider an equivalent combination of relevant education and experience

- Minimum 4+ years of relevant professional experience

Perks & Benefits:

- Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans

- Flexible time-off policy and hybrid working practices

- Tuition reimbursement program to support your personal growth

- Equity opportunities and an employee stock purchase program (ESPP)

- Comprehensive Mental Health and Employee Assistance Program (EAP) benefit