Media Relations Specialist - Healthcare Coverage

Media Engagement and Relationship Building:

• Develop and maintain strong relationships with journalists, media outlets, and industry influencers covering healthcare topics.
• Act as the primary point of contact for all media inquiries and manage media communication strategies.
• Identify and proactively pitch relevant healthcare stories to appropriate media channels.

Press Materials Creation and Distribution:

• Write and distribute press releases, media kits, fact sheets, and other materials to promote the organization s healthcare initiatives.
• Coordinate interviews, press conferences, and media briefings to ensure optimal coverage.
• Ensure all media communications are clear, accurate, and aligned with the organization s healthcare messaging and brand.

Media Monitoring and Reporting:

• Monitor media coverage of healthcare issues, trends, and relevant industry developments.
• Track and analyze media coverage, including quantitative and qualitative metrics, to assess the effectiveness of media outreach.
• Provide regular reports to senior management on media coverage and public perception.

Crisis Communication and Issue Management:

• Support the development of crisis communication strategies related to healthcare concerns or incidents.
• Work closely with internal teams to ensure the organization responds quickly and accurately to any healthcare-related issues or crises.

Collaborative Initiatives:

• Work closely with the internal communications, public relations, and marketing teams to align healthcare media strategies with broader organizational goals.
• Assist in the planning and execution of healthcare events, conferences, and webinars to boost media presence.

• Bachelor s degree in Communications, Journalism, Public Relations, or a related field. A Master's degree is a plus.

• At least 3-5 years of professional experience in media relations or communications, ideally within the healthcare sector.
• Proven track record of securing media coverage and managing media relationships in healthcare.

• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities, with an eye for detail.
• Ability to work independently and as part of a team, collaborating across multiple functions.

• Prior experience working with healthcare professionals, organizations, or healthcare media outlets.
• Familiarity with healthcare regulations, medical terminology, and the healthcare landscape.