PR Communications Specialist - Tech Branding

PR Strategy Development:
Design and implement PR campaigns tailored to promote the organization's tech-focused initiatives.

Media Relations:
Build and maintain strong relationships with industry journalists, bloggers, and media outlets to ensure consistent coverage of brand activities.

Content Creation:
Develop press releases, media kits, blog posts, white papers, and case studies to support branding and promotional efforts.

Event Coordination:
Manage the company's participation in tech conferences, webinars, and product launches, ensuring maximum exposure and engagement.

Crisis Management:
Act as a key point of contact during PR crises, providing timely and strategic communication to protect the company s reputation.

Analytics and Reporting:
Monitor media coverage, campaign performance, and audience engagement, delivering actionable insights to refine PR strategies.

Collaboration:
Work closely with marketing, product, and leadership teams to align PR efforts with broader business objectives.

Education:

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field. A Master s degree is a plus.

Experience:

• Minimum 2-5 years of experience in PR, communications, or a related role, preferably within the tech sector.
• Proven track record of successfully executing PR campaigns and securing media coverage.
• Experience working with tech companies or brands is highly desirable.