Content Manager (Product Listings & Blogs)

Content Strategy & Planning :

• Develop and implement a content strategy for product listings and blogs to align with the company s brand voice and business objectives.
• Research industry trends and consumer behavior to identify new content opportunities.
• Collaborate with cross-functional teams, including marketing, design, and product development, to ensure cohesive messaging.

Content Creation & Optimization :

• Write, edit, and proofread engaging product descriptions, features, and benefits.
• Craft blog posts that are SEO-optimized, informative, and aligned with the audience's interests.
• Ensure all content adheres to brand guidelines and maintains a consistent tone.

Performance Analysis :

• Track and analyze content performance metrics (e. g. , traffic, engagement, and conversion rates).
• Use insights to refine content strategies and enhance user experience.
• Regularly report on KPIs to stakeholders.

Team Management & Collaboration :

• Manage a team of writers, editors, and content creators to meet deadlines and quality standards.
• Provide constructive feedback and mentorship to team members.
• Coordinate with external agencies or freelancers when necessary.

SEO & Market Research :

• Conduct keyword research to guide content creation and optimize for search engine visibility.
• Stay updated on the latest SEO best practices and algorithm changes.
• Monitor competitors content strategies and benchmark performance.