Content Strategist

Content Strategy Development

• Design and implement comprehensive content strategies aligned with business goals.
• Conduct competitor analysis and market research to identify trends and opportunities.
• Establish content guidelines, tone, and voice to ensure consistency across platforms.

Content Creation and Management

• Oversee the production of high-quality, engaging, and SEO-friendly content for web, blogs, social media, email campaigns, and other channels.
• Collaborate with designers, writers, and marketing teams to produce cohesive content campaigns.
• Ensure timely delivery of content projects by managing workflows and editorial calendars.

Analytics and Optimization

• Analyze content performance metrics and refine strategies to maximize reach and engagement.
• Use tools like Google Analytics, SEMrush, or similar to track KPIs and generate insights.
• Optimize existing content to improve visibility and effectiveness.

Stakeholder Collaboration

• Work closely with marketing, sales, and product teams to align content initiatives with organizational objectives.
• Provide training and guidance to internal teams on content best practices.