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Content Strategist
Beacon Minds
posted 5mon ago
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Job Description
Beacon Minds is looking for Content Strategist to join our dynamic team and embark on a rewarding career journey
- Content Strategy Development: Develop comprehensive content strategies aligned with the organization's goals, target audience, and brand voice
- Identify key messages, themes, and content pillars that resonate with the target audience
- Audience Research: Conduct thorough research on the target audience, including their needs, preferences, and behaviors
- Utilize market research, analytics data, and user feedback to gain insights and refine content strategies accordingly
- Content Planning: Collaborate with cross-functional teams to plan content initiatives and campaigns
- Create content calendars and production schedules to ensure consistent delivery of high-quality content across various platforms and channels
- Content Creation Guidelines: Establish content creation guidelines and best practices to maintain brand consistency and quality across all content assets
- Provide guidance on tone, style, messaging, and formatting to content creators
- Content Optimization: Optimize content for search engines (SEO) and user experience (UX)
- Conduct keyword research, incorporate SEO best practices, and ensure content is easy to navigate and consume on different devices
- Content Promotion: Develop strategies for content distribution and promotion to maximize its reach and impact
- Identify appropriate channels, such as social media, email marketing, and partnerships, to amplify content visibility and engagement
- Performance Measurement: Track and analyze content performance metrics using analytics tools
- Monitor key performance indicators (KPIs) such as website traffic, engagement, conversions, and user feedback to assess content effectiveness and make data-driven improvements
Requirements:
- Bachelor's degree in marketing, communications, journalism, or a related field (relevant experience can compensate for formal education)
- Proven experience as a content strategist, content marketer, or a similar role
- Strong understanding of content strategy, digital marketing, SEO, and social media best practices
- Excellent written and verbal communication skills
- Analytical mindset and ability to interpret data to drive content decisions
- Familiarity with content management systems (CMS) and digital marketing tools
- Proficiency in using analytics and SEO tools (eg, Google Analytics, SEMrush)
- Project management skills and ability to manage multiple tasks and deadlines
- Creative thinking and problem-solving abilities
- Ability to collaborate effectively with cross-functional teams and stakeholders
- Knowledge of industry trends, emerging technologies, and content marketing innovations
Employment Type: Full Time, Permanent
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