Product Content Writer

Content Creation:

• Develop and write high-quality, SEO-optimized content for various digital platforms, including the website, blog, and social media.
• Develop compelling product descriptions, features, and benefits to drive engagement and conversions.
• Conduct keyword research to identify relevant topics and optimize content for search engines.
• Write, edit, and publish high-quality content for Quora, including answers to relevant questions, blog posts, and articles.
• Create content that aligns with our brand voice, style, and tone guidelines.
• Stay updated with industry trends and competitors to generate fresh and relevant content ideas.
• Develop and execute a content strategy for social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc) that aligns with our brand voice and objectives.
• Review and edit content for grammar, spelling, punctuation, and style consistency.
• Ensure all content is accurate, engaging, and free of errors.
• Work closely with the marketing, design, and product teams to ensure cohesive messaging across all channels.
• Participate in brainstorming sessions and contribute creative ideas for content campaigns.

Product Listing Optimization:

• Detailed product listings with engaging descriptions, specifications, and benefits to enhance search engine visibility and drive conversions.
• Publish web content for our website, ensuring accuracy and consistency.
• Highlight key features, specifications, and unique selling points of each product.

• bachelors degree in English, Journalism, Communications, Marketing, or a related field.
• 3-4 years of experience in content writing, preferably in the consumer durables sector.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency in using content management systems (CMS) and familiarity with Shopify is a plus.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong research skills and the ability to quickly grasp complex product details