Head of Content Writing

We are seeking an experienced and innovative Head of Content Writing to lead and oversee our content team. The ideal candidate will be responsible for crafting a customer-centric content strategy, optimizing content performance, and ensuring consistency in brand voice across all platforms. This role involves strategic leadership, hands-on execution, and a deep understanding of content marketing, SEO, and analytics.

Key Responsibilities:

1. Content Strategy Development:

• Develop and implement a comprehensive content strategy aligned with business goals and target audience needs.
• Define and maintain the brands voice and tone across all content.
• Create and manage a content calendar to ensure timely and relevant content delivery.

2. Team Leadership:

• Lead, mentor, and manage a team of content writers and editors.
• Oversee the production of high-quality content, ensuring alignment with brand standards.
• Provide constructive feedback and ensure professional growth within the team.

3. Content Performance Metrics:

• Use tools like Google Analytics, SEMrush, and Ahrefs to track and analyze content performance.
• Identify opportunities for content improvement based on performance metrics.
• Develop reports on content ROI and make data-driven recommendations.

4. Search Engine Optimization (SEO):

• Create SEO-optimized content strategies to drive organic traffic and improve search rankings.
• Conduct keyword research and competitive analysis to identify opportunities.
• Stay updated on SEO trends and ensure content adheres to best practices.

5. Content Distribution Strategy:

• Develop and execute strategies for distributing content across various channels, including social media, email, and third-party platforms.
• Use tools like Hootsuite and Buffer to manage and schedule social media content.
• Collaborate with marketing and design teams for multimedia content production.

6. Customer-Centric Content Creation:

• Tailor content strategies to address customer pain points and needs.
• Ensure content resonates with target audiences and supports the customer journey.
• Engage with audience feedback to refine content strategies.

7. Content Management Systems (CMS):

• Manage and publish content using CMS platforms like WordPress.
• Oversee content updates and ensure consistency across all digital properties.

Qualifications and Skills:

• Experience: 7+ years of experience in content writing, strategy, or a similar role, with at least 2 years in a leadership position.
• Tools Proficiency: Google Analytics, SEMrush, Ahrefs, Hootsuite, Buffer, and WordPress.
• Content Marketing Expertise: Strong knowledge of SEO, content distribution, and performance metrics.
• Analytical Skills: Ability to interpret data and metrics to optimize content strategies.
• Leadership Skills: Proven experience in managing and mentoring a content team.
• Creative Vision: Exceptional skills in crafting engaging, brand-aligned, and customer-focused content.
• Soft Skills: Excellent communication, problem-solving, and strategic thinking abilities.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and learning.
• Collaborative and creative work environment.
• Access to industry-leading tools and resources.
• Flexible working hours and work-life balance.