Email Marketing Specialist (E-Commerce Campaigns)

Campaign Strategy and Execution :

• Develop and implement email marketing strategies aligned with business goals.
• Plan, create, and deploy email campaigns, including promotional, transactional, and lifecycle messages.
• Segment email lists to target customers effectively based on behavior, preferences, and demographics.

Content Development :

• Collaborate with the content and design teams to craft engaging email content and visuals.
• Write compelling subject lines, copy, and CTAs to improve open and click-through rates.

Performance Analysis and Optimization :

• Monitor campaign performance metrics (e. g. , open rates, click-through rates, conversion rates).
• A/B test subject lines, email layouts, and content to optimize results.
• Generate detailed performance reports and recommend strategies for improvement.

Compliance and Deliverability :

• Ensure email campaigns comply with legal regulations (e. g. , GDPR, CAN-SPAM).
• Manage and improve email deliverability by adhering to best practices.

Tools and Technology :

• Use marketing automation platforms (e. g. , Mailchimp, Klaviyo) for campaign execution.
• Integrate emails with CRM systems and e-commerce platforms to track the customer journey.