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WN Infotech

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78 WN Infotech Jobs

Email Marketing Specialist

WN Infotech

0-3 years

Noida, Pune, Gurgaon / Gurugram + 1 more

1 vacancy

WN Infotech

posted 16hr ago

Job Role Insights

Key skills for the job

Manual Testing Data Analytics Email Marketing Analytical Chemistry HTML CRM

+ 3 more

Job Description

Job Summary

As anEmail Marketing Specialist at WN Infotech, you will be responsible fordesigning, implementing, and analyzing email marketing campaigns to engage andretain our audience. Your role involves crafting compelling email content,segmenting email lists, optimizing deliverability, and driving conversionthrough effective calls-to-action.

Your Role and Responsibilities

Developand execute email marketing strategies to achieve business objectives.
Designeye-catching and engaging email templates and content.
Segmentemail lists based on customer characteristics and behaviors.
ImplementA/B testing to optimize email performance and conversion rates.
Monitorkey metrics such as open rates, click-through rates, and conversion rates.
Continuouslyanalyze campaign results and make data-driven recommendations for improvement.
Ensurecompliance with email marketing regulations and best practices.
Collaboratewith cross-functional teams including design, content, and analytics to alignemail campaigns with overall marketing initiatives.

Required Technical and Professional Expertise

Proficiencyin email marketing platforms such as Mailchimp, Constant Contact, or similartools.
Strongunderstanding of email marketing best practices and industry standards.
Excellentcopywriting and editing skills with a keen eye for detail.
Experiencewith email segmentation, A/B testing, and campaign optimization techniques.
Analyticalmindset with the ability to interpret data and derive actionable insights.
Knowledgeof HTML for email template customization is a plus.
Familiaritywith CRM systems and marketing automation tools.

Qualification & Experience Required

Bachelorsdegree in Marketing, Communications, or a related field.
Provenexperience of 0 to 3 years in email marketing roles, preferably in a B2B ortechnology-focused environment.
Demonstratedtrack record of successful email campaign execution and optimization.
Experienceworking with cross-functional teams in a collaborative environment.
Certificationsin email marketing or related fields are advantageous