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6 K21 Academy Jobs

Email Marketing Specialist

3-7 years

Remote

1 vacancy

Email Marketing Specialist

K21 Academy

posted 1mon ago

Job Description


Email Marketing Specialist (Remote) (Full Time)
Responsibilities:
  • Develop Email Marketing Strategies: Design and implement direct email marketing campaigns. Develop a personalization strategy to increase engagement.
  • Content Creation and Campaign Execution: Draft email content that is engaging, accurate, and on-brand. Oversee the layout of emails, often using HTML or email software.
  • List Management: Manage email lists, including segmentation based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Ensure Compliance: Make sure all email campaigns comply with current email best practices, laws, and regulations (like CAN-SPAM).
  • Performance Analysis: Track and analyze campaign performance and suggest improvements. Report on sales revenue generated from email marketing efforts.
  • A/B Testing: Conduct A/B tests on various email campaigns to establish the most effective ones.
  • Marketing Automation and Workflows: Understand and implement marketing automation technology to nurture leads and contribute to customer retention.
  • Cross-team Collaboration: Collaborate with other departments to ensure the consistency of brand messaging.
  • Stay Updated on Trends: Keep abreast of email marketing trends and best practices.
  • Tool Proficiency: Familiarity with email marketing tools, marketing automation platforms, and CRM systems.
  • Copywriting Skills: Excellent written communication and copywriting skills for crafting email content.
  • Project Management: Ability to manage multiple projects in a fast-paced environment and meet deadlines.
  • Data-Driven Insights: Provide actionable insights and recommendations for optimizing campaigns based on performance data.
  • Remote Work Proficiency: Capable of managing tasks independently in a remote setting with reliable internet, proficient in tools like Google Meet, Slack, Zoom, and Teams.

Employment Type: Full Time, Permanent

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Flexible timing
Monday to Saturday
No travel
Day Shift
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K21 Academy Benefits

Work From Home
Free Food
Team Outings
Education Assistance
Health Insurance
Job Training +6 more
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