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6 K21 Academy Jobs
Email Marketing Specialist
K21 Academy
posted 4mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Email Marketing Specialist (Remote) (Full Time)
Responsibilities:
- Develop Email Marketing Strategies: Design and implement direct email marketing campaigns. Develop a personalization strategy to increase engagement.
- Content Creation and Campaign Execution: Draft email content that is engaging, accurate, and on-brand. Oversee the layout of emails, often using HTML or email software.
- List Management: Manage email lists, including segmentation based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Ensure Compliance: Make sure all email campaigns comply with current email best practices, laws, and regulations (like CAN-SPAM).
- Performance Analysis: Track and analyze campaign performance and suggest improvements. Report on sales revenue generated from email marketing efforts.
- A/B Testing: Conduct A/B tests on various email campaigns to establish the most effective ones.
- Marketing Automation and Workflows: Understand and implement marketing automation technology to nurture leads and contribute to customer retention.
- Cross-team Collaboration: Collaborate with other departments to ensure the consistency of brand messaging.
- Stay Updated on Trends: Keep abreast of email marketing trends and best practices.
- Tool Proficiency: Familiarity with email marketing tools, marketing automation platforms, and CRM systems.
- Copywriting Skills: Excellent written communication and copywriting skills for crafting email content.
- Project Management: Ability to manage multiple projects in a fast-paced environment and meet deadlines.
- Data-Driven Insights: Provide actionable insights and recommendations for optimizing campaigns based on performance data.
- Remote Work Proficiency: Capable of managing tasks independently in a remote setting with reliable internet, proficient in tools like Google Meet, Slack, Zoom, and Teams.
Employment Type: Full Time, Permanent
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What people at K21 Academy are saying
What K21 Academy employees are saying about work life
based on 22 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
K21 Academy Benefits
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