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WN Infotech

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409 WN Infotech Jobs

Influencer Marketing Specialist (E-Commerce)

WN Infotech

2-4 years

Noida, Pune, Gurgaon / Gurugram + 1 more

1 vacancy

WN Infotech

posted 21d ago

Job Role Insights

Key skills for the job

Digital Marketing Data Analytics Salesforce Social Media Marketing Project Management Marketing Communication

+ 3 more

Job Description

Job Summary

We are seeking a dynamic and results-driven Influencer Marketing Specialist to join our e-commerce team. In this role, you will be responsible for developing and executing strategic influencer campaigns to enhance brand awareness, drive customer engagement, and increase sales. The ideal candidate has a proven track record in influencer collaboration, a deep understanding of social media trends, and experience working in the e-commerce industry.

Your Role and Responsibilities

Campaign Strategy and Planning :

Develop and execute influencer marketing strategies aligned with the brand s goals and target audience.
Identify key performance indicators (KPIs) to measure the effectiveness of campaigns.

Influencer Identification and Outreach :

Research, vet, and build relationships with influencers across platforms such as Instagram, TikTok, YouTube, and others relevant to the e-commerce space.
Negotiate contracts and manage budgets to optimize campaign ROI.

Campaign Execution :

Coordinate the creation of influencer content, ensuring alignment with brand messaging and guidelines.
Oversee the production and timely delivery of campaign assets.

Analytics and Reporting :

Monitor and analyze campaign performance using metrics like engagement rates, impressions, clicks, and conversions.
Generate detailed reports with actionable insights and recommendations for future campaigns.

Collaboration :

Work closely with cross-functional teams, including marketing, sales, and product development, to integrate influencer strategies into broader marketing initiatives.
Stay updated on industry trends, emerging platforms, and competitor activities to inform campaign strategies.

Required Technical and Professional Expertise

Proficiency in influencer marketing tools and platforms (e. g. , Upfluence, Aspire, GRIN).

Strong understanding of social media algorithms, trends, and best practices for content marketing.

Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.

Data-driven mindset with expertise in analyzing campaign performance and using insights to refine strategies.

Creative thinking and the ability to craft compelling brand narratives.

Exceptional communication and negotiation skills.

Qualification & Experience Required

Bachelor s degree in Marketing, Communications, Business, or a related field.

2-4 years of experience in influencer marketing, preferably within the e-commerce sector.

Demonstrated success in managing influencer collaborations and delivering measurable business results.

Familiarity with e-commerce platforms such as Shopify, WooCommerce, or Magento is a plus.

Certification in Digital Marketing or related areas is advantageous.

Employment Type: Full Time, Permanent

Read full job description

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