Performance Marketing Specialist (E-Commerce Ads)

Email Marketing:

• Plan and implement email marketing campaigns, including automated workflows, drip campaigns, and newsletters.
• Segment and manage email lists to ensure accurate targeting and personalized communication.
• Design, test, and optimize email templates to improve open and click-through rates.
• Monitor campaign performance, analyze key metrics, and generate actionable insights.
• Ensure compliance with email marketing regulations, including GDPR and CAN-SPAM.

Performance Marketing (E-Commerce Ads):

• Develop and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and TikTok.
• Conduct A/B testing to determine the most effective ad creatives, headlines, and CTAs.
• Monitor daily campaign performance, optimize bids, and allocate budgets to maximize ROI.
• Perform keyword research, competitive analysis, and audience segmentation to enhance targeting.
• Collaborate with creative teams to produce high-performing ad assets.

Analytics & Reporting:

• Analyze campaign performance metrics and prepare detailed reports for stakeholders.
• Use data-driven insights to adjust strategies and achieve business goals.
• Stay updated on industry trends, emerging tools, and platform updates.