Business Development Manager/Team Lead

JOB RESPONSIBILITIES

Campaign Planning:

• Strategic Alignment: Collaborate with marketing and sales teams to align cold calling

campaigns with overall demand generation and sales strategies.

• Target Audience: Identify and define the ideal customer profile for cold calling campaigns,

including demographics, industries, and pain points.

• Campaign Objectives: Set clear goals for cold calling campaigns, such as lead generation,

appointment setting, or nurturing dormant leads.

• Script Development: Create effective cold calling scripts that grab attention, communicate

value, and address objections.

• Call Lists: Coordinate with data analysts to develop targeted call lists based on segmentation

and lead scoring criteria.

• Personalization: Develop strategies for personalizing cold calls to resonate with the specific

needs and challenges of different prospects.

Lead Generation:

• Lead Identification: Oversee the process of identifying potential leads through market

research, database analysis, and targeted list building.

• Outbound Calls: Lead or support the team in making outbound cold calls to introduce

products/services, gather information, and qualify leads. Do cold calling to generate leads

and qualify them further as BANT

• Qualification: Implement rigorous lead qualification processes to determine if leads meet

established criteria (BANT: budget, authority, need, timeline).

• Objection Handling: Develop objection-handling techniques to address common objections

and challenges during cold calls.

• Lead Nurturing: Create follow-up strategies for leads that require nurturing before they are

sales-ready, utilizing additional touchpoints.

Client Management:

• Relationship Building: Cultivate and maintain strong relationships with existing clients,

understanding their needs and challenges.

• Client Communication: Regularly communicate with clients to provide updates, address inquiries, and gather feedback.

• Issue Resolution: Act as the main point of contact for client issues, coordinating solutions

across internal teams.

Team Management:

• Training and Coaching: Provide comprehensive training on cold calling techniques, script

delivery, objection handling, and product knowledge.

• Performance Monitoring: Continuously monitor team performance, offering feedback and

guidance to improve cold calling outcomes.

• Motivation and Morale: Foster a positive and motivated team environment that encourages productivity and professional growth.

• Workload Allocation: Assign leads, campaigns, and responsibilities to team members based

on their strengths and expertise.

Expected mind-set in this role

• Sense of Urgency and Sense of Purpose

• Completely Target oriented

• 100% Self-driven - Go-getter, Hungry for business growth and making things move

• Ability to coordinate with the delivery/execution to ensure smooth engagement with customers and handling expectations

• Good team player with ability to groom team members

• Proactive & positive attitude towards problem solving is a must

• Flexible to work across time zones depending on priorities set for this role