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Customer Tech-GIG-Adobe Analytics Senior
Ernst & Young
posted 18d ago
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Flexible timing
Key skills for the job
Job Description
Position Title Adobe Analytics Consultant
Position Overview
Position Overview
Adobe Analytics Consultant role is to help deliver analytics for multiple web properties and support strategic initiatives to a large technology client.
Responsibilities
- You will work with client s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.
- Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
- Full responsibility for analytics needs across customer analytics platforms
- Ensure data integrity & documentation of tracking standards
- Troubleshoot and debug analytics implementation
- Work across both marketing and development to support both teams with analytics tracking
- Engage with projects to ensure the analytics solutions meets business requirements
- Deliver clear and actionable recommendations to improve and optimize the customer experience
- Generate reports and providing insights and recommendations based on data
- Provide guidance to develop tagging framework and provide QA support
- Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
- Manage the implementation and tracking of digital marketing initiatives both current and future.
Required Qualification
- Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
- Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
- Experience on technical architecture/framework of analytical eco-system(s)
- Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
- Experience in interfacing between business and implementation units
- Stakeholder management skills, including strong communication and presentation experience
- Quick learner who can solve problems and is self-motivated
Mandatory skills
- Platform Adobe Analytics, Google Analytics
- Tagging tools Adobe Launch, Tealium IQ, Google Tag Manager
- Web Languages HTML, JavaScript, jQuery, Data Layer
- Experience in setting up DataLayer format and working with Front end development teams
- Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance
- Executive and time management skills to prioritize work in a demanding environment
Preferred Qualifications
- Intermediate/advanced experience with Adobe Analytics
- Advanced Excel
- Basic Power BI and SQL
- Prior experience with data collection tools (i.e. JSLL)
Employment Type: Full Time, Permanent
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What people at Ernst & Young are saying
Technology salary at Ernst & Young
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1
employee
₹19.4
L/yr - ₹24.7
L/yr
36%
more
than the average Technology Salary in India
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What Ernst & Young employees are saying about work life
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Flexible timing
Monday to Friday
No travel
Day Shift
Ernst & Young Benefits
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Ernst & Young Bangalore / Bengaluru Office Locations
Bangalore Office
Ernst & Young, 3rd Floor, Tower C, RMZ Infinity Municipal No. 3, Survey No 1477/2 & 10, Old Madras Road, Benniganahalli, K.R. Puram
Bangalore
Karnataka 560016
Karnataka 560016
Bengaluru Office
Ernst & Young
Tower C, 3rd Floor, RMZ Infinity
Municipal No. 3, Old Madras Road
Survey No 1477/2 & 10
Benniganahalli, K.R. Puram
560016 Bengaluru
Ernst & Young
UB City, Canberra Block
12th & 13th Floor
No. 24, Vittal Mallya Road
Bengaluru
Bengaluru
560001
560001
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