Product Manager - B2C

Hi,

We are pleased to invite you to apply for the for the Product Manager position in our marketing team.

The Product Manager B2C will play a pivotal role in driving the development, optimization, and scaling of B2C logistics solutions. This position will focus on identifying market trends, understanding consumer needs, and delivering innovative logistics products that enhance customer satisfaction, loyalty, and retention.

The role is responsible for end-to-end product lifecycle management, including conceptualizing, designing, and rolling out customer-facing logistics solutions. The goal is to ensure Blue Dart consistently meets and exceeds consumer expectations through superior product offerings.

Key Responsibilities

Product Development & Strategy
• Define and execute the B2C product roadmap in alignment with the overall business strategy.
• Identify opportunities to improve delivery speed, reliability, and customer satisfaction.
• Develop new B2C product offerings based on emerging consumer trends and industry benchmarks.

Customer Insights & Market Research
• Conduct extensive market research to understand evolving consumer preferences and pain points.
• Analyse customer feedback, competitor strategies, and industry reports to identify product improvement areas.
• Use data-driven insights to prioritize features, enhancements, and new product launches.

Stakeholder Collaboration
• Work closely with the engineering, operations, and marketing teams to ensure successful product development and implementation.
• Maintain regular communication with sales teams to align product offerings with customer expectations.
• Partner with IT and data analytics teams to integrate advanced technologies into the product.

Performance Tracking & Optimization
• Set clear KPIs to measure the success of B2C product offerings.
• Continuously monitor product performance and iterate as needed to achieve desired outcomes.
• Track adoption rates, customer satisfaction scores, and revenue contributions from B2C products.

Technical Skills & Competencies

Core Technical Skills
• Expertise in B2C logistics models, last-mile delivery solutions, and customer experience optimization.
• Proficient in using data analytics tools, customer feedback platforms, and project management software.
• Strong understanding of user experience (UX) principles and digital product development.

Behavioural Competencies
• Customer-Centric: Dedicated to enhancing customer satisfaction and loyalty.
• Analytical Mindset: Skilled in interpreting data and making informed decisions.
• Collaboration: Effective team player with excellent cross-functional coordination abilities.
• Execution Excellence: Committed to delivering high-quality outcomes on time and within budget.

We look forward to reviewing your application!