Head- Product Strategy

Hi,

We are pleased to invite you to apply for the for the Head - Product Strategy to support our marketing team.

The Head Product Strategy will be responsible for driving product innovation, strategic commercial initiatives, and market expansion plans for Blue Dart India. This role will lead the development of new products, service enhancements, and digital solutions to meet evolving customer needs while ensuring alignment with business objectives and market trends.

The incumbent will play a crucial role in identifying new revenue streams, competitive pricing models, digital transformation opportunities, and driving profitability and faster-than-market growth. The role requires a deep understanding of the Indian logistics industry, competitive benchmarking, and the ability to collaborate with cross-functional teams to execute strategic initiatives successfully.

The role is focused on developing, enhancing, and optimizing Blue Darts product portfolio while crafting long-term strategies that drive sustainable business growth. The incumbent will work closely with sales, operations, marketing, and digital teams to ensure that Blue Dart remains at the forefront of innovation in the logistics and courier industry, achieving both profitability and growth targets.

Key Responsibilities

Product Development & Innovation

• Lead the development and enhancement of existing and new logistics products, ensuring market fit and profitability.
• Identify customer pain points and develop tailored logistics solutions, including same-day delivery, temperature-controlled logistics, and last-mile innovations.
• Leverage technology, AI, and digital platforms to enhance customer experience and operational efficiency.
• Work closely with operations, IT, and sales teams to launch, test, and scale new products successfully.

Strategic Planning & Market Expansion

• Develop and execute long-term product and commercial strategies aligned with business goals.
• Identify growth opportunities, new service segments, and expansion markets, including tier-2 and tier-3 cities.
• Conduct competitive analysis to differentiate Blue Darts offerings.
• Establish strategic partnerships with e-commerce, retail, and industrial clients to drive business expansion.

Profitability, Margins, and Growth Focus

• Design and implement strategies that improve profit margins and achieve growth rates faster than the market average.
• Monitor and analyse financial performance to refine product offerings and ensure sustainable profitability.

Revenue Growth & Pricing Strategy

• Develop data-driven pricing models to enhance profitability and customer retention.
• Optimize pricing strategies based on market trends, cost structures, and competitor benchmarks.
• Work closely with the sales and finance teams to structure competitive and flexible pricing plans for different customer segments.

Digital Transformation & Technology Integration

• Drive product digitization efforts, integrating AI, automation, and predictive analytics to improve logistics efficiency.
• Collaborate with IT teams to implement advanced tracking solutions, dynamic routing, and real-time shipment visibility tools.
• Explore the use of emerging technologies to enhance service reliability and transparency.'

Stakeholder Collaboration & Execution

• Partner with sales, operations, marketing, and customer service teams to ensure seamless execution of strategic initiatives.
• Work closely with regional and global DHL teams to adopt best practices in logistics innovation and strategic planning.
• Ensure alignment between commercial strategy and operational capabilities to deliver customer-centric solutions effectively.

Customer & Market Insights

• Monitor industry trends, customer behaviour, and regulatory changes to anticipate market shifts.
• Conduct customer feedback analysis and pilot programs to refine products and services.
• Leverage market intelligence to identify key industry disruptors and position Blue Dart for long-term success.

Technical Skills & Competencies

Core Technical Skills

• Expertise in product lifecycle management, commercial strategy, and business modelling.
• Strong understanding of logistics operations, supply chain dynamics, and e-commerce fulfilment models.
• Experience with data analytics tools and digital transformation initiatives.
• Knowledge of automated logistics solutions, AI-driven supply chain analytics, and last-mile innovations.

Behavioural Competencies

• Strategic Thinking: Ability to translate market trends into actionable business strategies.
• Leadership & Influence: Proven ability to lead cross-functional teams and drive business impact.
• Execution Excellence: Strong project management skills to deliver high-impact commercial initiatives.

Innovation Mindset: Ability to challenge the status quo and develop breakthrough logistics solutions .

We look forward to reviewing your application!