Uplers Interview Questions, Process, and Tips

Q1. How do you keep updated yourself on SEO ?
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Q2. How much knowledge do you have about automation ?
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Q1. Kotlin questions like scope functions and higher order functions
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Q2. Data structures questions like detecting circular linked list and 2 sum
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Q1. What is anti pattern in react?
Ans. 
An anti-pattern in React is a common mistake or bad practice that should be avoided.
• Using index as key in lists can cause issues with component re-rendering

• Using setState in a loop can lead to unexpected behavior

• Not using PureComponent or memoization for performance optimization

• Overusing context instead of props drilling can make code harder to maintain
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Q2. Why should we use flux instead of grid and vice versa
Ans. 
Flux is a design pattern for managing data flow in React applications, while Grid is a layout system for organizing content.
• Flux is useful for managing complex data flow in large applications, ensuring data consistency and predictability.

• Grid is useful for creating responsive layouts and organizing content in a visually appealing way.

• Flux helps in maintaining a unidirectional data flow, making it easier to debug and un...read more
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Q3. How to optimize react application
Ans. 
Optimizing a React application involves code splitting, lazy loading, using memoization, minimizing re-renders, and optimizing network requests.
• Implement code splitting to load only necessary code for each route or component.

• Use lazy loading to load components only when they are needed.

• Memoize expensive calculations or functions using useMemo or useCallback.

• Minimize re-renders by using shouldComponentUpdate or React.me...read more
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Mostly asked about the aptitude and English grammar test with some reasoning questions

Q1. Process knowledge about the post the question where just basic understanding questions about the Salesforce marketing cloud and some related to the organisation and some HR questions
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Q2. What is Salesforce Marketing cloud
Ans. 
Salesforce Marketing Cloud is a platform for creating and managing personalized customer journeys across email, mobile, social, web, and advertising channels.
• Allows businesses to create targeted marketing campaigns

• Provides tools for email marketing, social media advertising, and customer segmentation

• Helps businesses track and analyze customer interactions to optimize marketing strategies
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Q3. Difference between digital Marketing and traditional marketing
Ans. 
Digital marketing uses online channels like social media and email, while traditional marketing uses offline channels like TV and print.
• Digital marketing is more cost-effective and measurable than traditional marketing.

• Digital marketing allows for targeted advertising based on demographics and interests.

• Traditional marketing relies on physical materials like brochures and billboards.

• Digital marketing can reach a larger...read more
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Q4. Basic questions about marketing cloud
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Q5. And some basic questions related to company and personal
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