Synergy Analyst Interview Questions and Answers

Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
Add your answer
Q2. Platforms knowledge and process related questions
Add your answer
Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
Answered by AI
Add your answer

Q1. Basic questions about your previous experience
Add your answer

Q1. Excel and Data visualization questions. Depends on the role you are being hired for.
Add your answer

Q1. Difference between union and union all in SQL?
Ans. 
Union combines and removes duplicates, Union All combines without removing duplicates.
• Union combines result sets and removes duplicates

• Union All combines result sets without removing duplicates

• Union is slower than Union All as it involves removing duplicates

• Example: SELECT column1 FROM table1 UNION SELECT column1 FROM table2;

• Example: SELECT column1 FROM table1 UNION ALL SELECT column1 FROM table2;
Answered by AI
Add your answer
Q2. How to show top 5 in pandas?
Ans. 
To show top 5 in pandas, use the nlargest() function.
• Use the nlargest() function with the 'n' parameter set to 5 to get the top 5 values in a pandas DataFrame.

• For example: df['column_name'].nlargest(5) will return the top 5 values in the specified column.
Answered by AI
Add your answer

Q1. If we have 3 numerical columns, which chart is a better representation these column?
Ans. 
A scatter plot is a better representation for 3 numerical columns.
• Use a scatter plot to show the relationship between the numerical columns.

• Scatter plots are effective for visualizing correlations and patterns in data.

• Each point on the plot represents a data point with values from all 3 columns.
Answered by AI
Add your answer

Q1. What is financial accounting
Ans. 
Financial accounting is the process of recording, summarizing, and reporting financial transactions of a business.
• It involves the preparation of financial statements, such as the balance sheet, income statement, and cash flow statement.

• Financial accounting follows generally accepted accounting principles (GAAP) to ensure accuracy and consistency.

• It provides information to external stakeholders, such as investors, credi...read more
Answered by AI
Add your answer

They gave me case study in interview based on that I had provide the solution.

Q1. They asked question regarding SQL, statistics and some project related questions
Add your answer

Q1. Accountings based question
Add your answer
Q2. P2p cycle and invoicing process
Add your answer