Synergy Operations Manager Interview Questions and Answers

Programmatic media buying is an automated process of buying and selling digital advertising inventory.

• It uses algorithms and data to make real-time bidding decisions.

• It allows for precise targeting and optimization of ad campaigns.

• It can be done through various channels such as display, video, mobile, and social media.

• Examples of programmatic media buying platforms include Google Ads, Facebook Ads Manager, and The Trad

OpenRTB is a protocol used for real-time bidding in digital advertising.

• OpenRTB stands for Open Real-Time Bidding.

• It is a protocol used for programmatic buying and selling of digital advertising inventory.

• OpenRTB enables real-time communication between ad exchanges, demand-side platforms, and supply-side platforms.

• It allows advertisers to bid on ad impressions in real-time based on various targeting criteria.

• OpenRTB is...read more