ReachLocal Services Interview Questions, Process, and Tips

ReachLocal is a digital marketing company that provides online advertising solutions for small and medium-sized businesses.

• Founded in 2004

• Offers services such as search engine marketing, social media advertising, and website design

• Has a presence in multiple countries including the US, Canada, Australia, and Brazil

• Acquired by Gannett in 2016

Quality Score is a metric used by Google Ads to measure the relevance and quality of ads and keywords.

• QS is based on ad relevance, landing page experience, and expected click-through rate.

• Higher QS leads to lower costs and better ad positions.

• Improving QS involves optimizing ad copy, targeting, and landing pages.

• QS ranges from 1-10, with 10 being the highest possible score.