Reporting Analyst

About ReachLocal:

ReachLocal is a renowned digital marketing agency with a global presence, dedicated to helping businesses maximize their online potential and connect with their target audiences. With a rich history in digital advertising, ReachLocal specializes in creating and implementing data-driven strategies that enhance online visibility, drive website traffic, and boost conversions for businesses of all sizes. The companys operations are located in the United States, United Kingdom, Canada, Australia, New Zealand and India. The Company offers online marketing products and solutions in three categories: Digital Advertising, Lead Conversion Software, and Web Presence. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2006 to 700+ employees in 2023. Company URL: www.reachlocalndia.com

Job Title : Reporting Analyst

Location : Mumbai

Qualification : Any Graduate

Work Timing : 6:30 pm to 3:30 am

Overview

SEM Performance Analyst will be responsible for adjusting the daily budgets, preparing and sharing the pacing reports, and creating the weekly or monthly presentation for paid campaigns for the Executive Accounts (EA) book.

Eligibility Criteria

• Minimum 2 years experience in Search Ads
• Strong Excel and PowerPoint skills; familiarity with Google Data Studio is a plus

Responsibilities

• Monitor and update the daily budget on paid campaigns across multiple platforms, including

Google Ads and Bing Ads platforms and the Inhouse platforms

• Analyze the pacing status of the SEM campaigns and prepare the daily or weekly reports per

campaign.

• Audit the leads by listening to the recorded calls and form submissions from the various

campaigns

• Monitor campaign performance, analyze data, and provide regular reporting to stakeholders
• Collaborate with cross-functional teams to align paid search strategies with overall marketing

objectives

• Customize reports based on specific business needs, ensuring they provide actionable insights

Stay up-to-date with industry trends and best practices in paid search marketing

• Execute Manual match back reporting between client and LiQ customer data sets
• Creation of ad hoc reports for media performance using formats including but not limited to Excel,

PowerPoint, Google Data Studio, etc.

• (PIQ) When Applicable- Take the clients sale file and provide a Matchback for Digital products

Requirements

• 2+ years of experience managing Google Ads, Bing Ads, and other search engine advertising

platforms

• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Strong written and verbal communication skills to effectively relate data to coworkers

Perks and Benefits:

• Meal coupons, Mediclaim, Term Insurance.