What is CTR? And how is that calculated?

Question

Accepted Answer

CTR stands for Click-Through Rate, which is a metric used to measure the ratio of clicks to impressions on an online advertisement.

CTR is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions), then multiplying by 100 to get a percentage.
For example, if an ad receives 100 clicks and 10,000 impressions, the CTR would be 1% (100/10,000 * 100).
A higher CTR indicates that the ad is resonating well with the audience and is performing effectively.
CTR is an important metric in online advertising as it helps advertisers understand the effectiveness of their campaigns.

Accepted Answer

CTR is Click-Through-Rate, It is calculated as Clicks/Impressions.

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