Probo Interview Questions and Answers

Segmentation based on customer data involves grouping customers with similar characteristics or behaviors.

• Identify relevant customer data such as demographics, purchase history, and website behavior

• Analyze the data to identify patterns and similarities among customers

• Create segments based on the identified patterns, such as high spenders or frequent visitors

• Tailor marketing and product strategies to each segment to imp...read more

Segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics.

• Segmentation is done based on various factors such as demographics, psychographics, behavior, and geography.

• It helps in identifying the target audience and creating a marketing strategy that caters to their specific needs.

• For example, a company may segment its market based on age, income, and lifestyl...read more

Metrics evaluation involves comparing data before and after a change to determine its impact.

• Metrics should be clearly defined and relevant to the change being made

• Data should be collected consistently and accurately

• Comparisons should be made over a significant period of time to account for any seasonal or cyclical trends

• Metrics should be analyzed in context to understand the full picture

• Examples include comparing webs...read more

I have experience building data models and algorithms using statistical techniques.

• I have used regression analysis to predict customer behavior and optimize pricing strategies.

• I have also used clustering algorithms to segment customers based on their purchasing patterns.

• In addition, I have experience with decision trees and random forests for classification tasks.

• I have worked with both supervised and unsupervised lear...read more

Program level risks, dependencies, assumptions, and issues are critical to identify and manage for successful product management.

• Identify and assess potential risks and dependencies at the program level

• Document assumptions and regularly review them for accuracy

• Track and manage issues that arise during the program

• Collaborate with cross-functional teams to mitigate risks and dependencies

• Regularly communicate updates and