Performance Marketing Executive

About Us: At its heart, Probo is India s leading online skill gaming platform building prediction markets for India. On Probo, users can find questions on many topics of their interest, like sports, news, finance and many more. Users can swipe yes or no to express their opinion and place trade(s), and by doing so they enter into an event contract with another user on the other side of the trade. Probo is a matching engine that enables the execution of this event contract.

We are also backed by the finest institutional investors in the form of Sequoia and Elevation (formerly SAIF Partners).

What are we looking for

• Believers: Wars are not won by mercenaries but by true believers. Believers who walk the talk.
• Insatiable curiosity: You keep a learners mindset. Undeterred by past credentials, you are perennially willing to grow as a person and professional.
• Obsession for great products: You understand the difference between good and great products. You are obsessed with building great things and never settle.
• Problem solvers: You understand people. You understand problem-solving. You know how and when to marry the two.

Role Overview
We are seeking a highly skilled and data-driven Performance Marketing Executive with 2-4 years of experience to manage, analyze, and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have improved ROAS by atleast 8%, funnel by atleast 5% Reduced CAC by atleast 25%

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms such as Google, Meta Ads, programmatic DSP s, and other app marketing platforms.
• Develop and manage budgets, ensuring efficient allocation for maximum ROI.
• Continuously analyze campaign performance to identify areas for improvement.
• Implement A/B testing for creatives, ad copies, and landing pages to improve conversion rates.
• Track key performance indicators (KPIs) such as impressions, clicks, CTR, CPC, CPM s, IPM s, conversions/events.
• Generate detailed performance reports and actionable insights for stakeholders. Automate daily/weekly/monthly reports.
• Identify and create custom audience segments for precise targeting.
• Optimize campaigns based on customer behavior, demographics, and psychographics.
• Work closely with creative teams to ensure high-performing ad visuals and copy.
• Experiment with new channels, ad formats, and strategies to expand campaign reach and efficiency.

Qualifications and Skills

• 3-4 years of experience in performance marketing or similar roles preferable in the RMG category.
• Strong analytical skills with experience using tools such as GA4, Appsflyer, SQL.
• Experience with conversion tracking, pixel setup, and remarketing strategies.
• Ability to handle big budgets with cross collaboration expertise.

Next steps
Finally, if this tickles your bones and you know what it takes to build magical user experiences, this is definitely the right place for you.
Check out our app here