Perfetti Van Melle Interview Questions, Process, and Tips

FMCG merchandisers are responsible for ensuring that products are displayed effectively in retail stores.

• FMCG stands for Fast-Moving Consumer Goods, which includes products like food, beverages, toiletries, and cleaning supplies.

• Merchandisers work closely with retailers to plan and execute product displays that attract customers and increase sales.

• They analyze sales data and consumer trends to make informed decisions a...read more

PTR stands for Price to Retailer.

• PTR is the price at which a manufacturer sells its products to retailers.

• It is an important factor in determining the profit margin for both the manufacturer and the retailer.

• PTR can vary depending on factors such as product demand, competition, and negotiation between the manufacturer and retailer.

• For example, if a manufacturer sells a product to a retailer at a PTR of $10 and the reta...read more

Primary sales refer to the sales made by the company to the distributor, while secondary sales refer to the sales made by the distributor to the end customer.

• Primary sales are the initial sales made by the company to the distributor.

• Secondary sales are the sales made by the distributor to the end customer.

• Secondary sales are important for measuring the effectiveness of the distribution network.

• Primary sales are importa...read more