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NPD involves several stages from idea generation to commercialization.
Idea generation and screening
Concept development and testing
Business analysis
Product development
Market testing
Commercialization
Continuous improvement
Examples: Apple's iPhone, Coca-Cola's new flavors
To improve gm% of product, focus on reducing costs and increasing sales revenue.
Analyze cost structure and identify areas for cost reduction
Implement pricing strategies to increase sales revenue
Improve product quality to justify higher prices
Explore new markets and distribution channels
Streamline supply chain to reduce costs
Invest in research and development to create innovative products
I am a strategic thinker, empathetic listener, and adaptable problem-solver.
Strategic thinker: able to analyze complex situations and develop effective plans
Empathetic listener: able to understand and connect with others' perspectives and needs
Adaptable problem-solver: able to quickly adjust to changing circumstances and find creative solutions
Top trending discussions
I applied via Walk-in and was interviewed in May 2021. There was 1 interview round.
To increase sales in my territory, I would focus on building strong relationships with customers, identifying new opportunities, and providing excellent customer service.
Develop a deep understanding of the market and customer needs
Identify new sales opportunities through market research and networking
Build strong relationships with customers through regular communication and excellent customer service
Offer promotions a...
I applied via Naukri.com and was interviewed in Mar 2021. There was 1 interview round.
I applied via Campus Placement and was interviewed before Nov 2021. There were 3 interview rounds.
Basic Accounting questions and analytical questions
I applied via Naukri.com and was interviewed in Feb 2021. There was 1 interview round.
I applied via Company Website and was interviewed in Aug 2023. There were 3 interview rounds.
It was DSA based. 2 questions were there on array & string.
I applied via Campus Placement
I applied via Naukri.com and was interviewed before May 2022. There were 2 interview rounds.
Case study - marketing
posted on 26 Apr 2023
based on 13 reviews
Rating in categories
Sales Executive
223
salaries
| ₹4.7 L/yr - ₹14 L/yr |
Senior Distribution Sales Executive
137
salaries
| ₹7.2 L/yr - ₹18.6 L/yr |
Sales Manager
62
salaries
| ₹15.8 L/yr - ₹31.5 L/yr |
MIS Executive
49
salaries
| ₹2.5 L/yr - ₹5.8 L/yr |
Executive Production
49
salaries
| ₹3.8 L/yr - ₹11 L/yr |
PepsiCo
Cargill
Mother Dairy Fruit & Vegetable
Amul India