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Moris Media Senior SEO and Content Writer Interview Questions and Answers
16 Interview questions
To handle a website migration without losing organic traffic, create a detailed plan, set up proper redirects, monitor performance closely, and communicate with stakeholders.
Create a detailed plan outlining all necessary steps for the migration.
Set up proper redirects from old URLs to new URLs to ensure seamless user experience and maintain SEO value.
Monitor performance closely before, during, and after the migrat...
Securing a website from an SEO perspective involves implementing various strategies to protect it from potential threats and improve its search engine rankings.
Regularly update and secure website plugins and software to prevent vulnerabilities
Use HTTPS protocol to ensure secure connections and boost SEO rankings
Implement proper redirects and canonical tags to avoid duplicate content issues
Optimize website speed an...
Implementing HTTPS, updating CMS/plugins, setting up robots.txt, monitoring for crawl errors, and backing up the website are essential for website security and performance.
Implement HTTPS using SSL certificates to encrypt data transmission and ensure secure connections.
Regularly update CMS and plugins to patch security vulnerabilities and improve website performance.
Set up a strong robots.txt file to control searc...
I approach optimizing a website for voice search by focusing on natural language keywords and creating conversational content.
Research popular voice search queries and incorporate them into website content
Use long-tail keywords and phrases that mimic how people speak
Optimize website for local search to capture voice search queries like 'near me'
Create FAQ pages with questions and answers in natural language format
Log files are records of server requests and responses that can provide valuable insights for SEO.
Log files contain detailed information about server requests, including user agents, IP addresses, and response codes.
Analyzing log files can help identify crawl issues, server errors, and website performance issues that may impact SEO.
Log files can also reveal how search engine bots are crawling and indexing a websit...
An hreflang tag is used to indicate to search engines the language and geographical targeting of a webpage.
Helps search engines understand the language and geographical targeting of a webpage
Improves international SEO by serving the correct language version of a webpage to users
Prevents duplicate content issues for multilingual websites
Example: <link rel='alternate' hreflang='en' href='https://www.example.com/e...
I would address duplicate content issues by implementing canonical tags, 301 redirects, and regularly monitoring for duplicate content.
Implement canonical tags to indicate the preferred version of the content
Set up 301 redirects to redirect duplicate content to the original page
Regularly monitor for duplicate content using tools like Screaming Frog or Copyscape
Structured data and schema markup are code snippets added to a website to provide search engines with more information about the content.
Structured data is a standardized format for providing information about a page and classifying its content.
Schema markup is a specific vocabulary of tags that can be added to HTML to improve the way search engines read and represent a page's content.
They are essential for improv...
Page speed is crucial for SEO as it impacts user experience, bounce rate, and search engine rankings.
Fast loading pages improve user experience and reduce bounce rate.
Google considers page speed as a ranking factor in search results.
Optimizing images, minifying CSS and JavaScript, and using a content delivery network can improve page speed.
Slow loading pages can negatively impact SEO performance and lead to lower ...
To ensure a website is mobile-friendly, focus on responsive design, mobile optimization, and testing on various devices.
Implement responsive design to ensure the website adapts to different screen sizes
Optimize images and videos for faster loading on mobile devices
Use mobile-friendly fonts and buttons for easy navigation
Test the website on different mobile devices and browsers to ensure compatibility
Moris Media Senior SEO and Content Writer Interview Experiences
1 interview found
I applied via Company Website and was interviewed before Sep 2022. There were 2 interview rounds.
(16 Questions)
- Q1. How do you define Technical SEO?
- Ans.
Technical SEO involves optimizing website infrastructure and code to improve search engine visibility and user experience.
Involves optimizing website speed, mobile-friendliness, and crawlability
Focuses on improving website structure, meta tags, and schema markup
Includes fixing technical issues like broken links, duplicate content, and XML sitemaps
Utilizes tools like Google Search Console, Screaming Frog, and SEMrush fo...
- Q2. What is the significance of an XML sitemap?
- Ans.
XML sitemap helps search engines crawl and index website pages efficiently.
XML sitemap lists all the important pages of a website for search engines to crawl.
It helps search engines discover new or updated content on the website.
XML sitemap can include metadata about each URL, such as last modified date and priority.
Improves SEO by ensuring all relevant pages are indexed and ranked by search engines.
- Q3. What is a robots.txt file and why is it important?
- Ans.
Robots.txt file is a text file that tells search engine crawlers which pages or files they can or cannot request from a website.
It is important for controlling the access of search engine crawlers to specific parts of a website.
It helps prevent search engines from indexing certain pages or files that are not meant to be public.
It can improve a website's SEO by directing search engine crawlers to the most important page...
- Q4. How would you handle a website migration without losing organic traffic?
- Ans.
To handle a website migration without losing organic traffic, create a detailed plan, set up proper redirects, monitor performance closely, and communicate with stakeholders.
Create a detailed plan outlining all necessary steps for the migration.
Set up proper redirects from old URLs to new URLs to ensure seamless user experience and maintain SEO value.
Monitor performance closely before, during, and after the migration t...
- Q5. How do you diagnose a sudden drop in organic traffic?
- Ans.
Diagnosing a sudden drop in organic traffic involves analyzing various factors like algorithm updates, technical issues, content quality, backlink profile, and competitor activity.
Check for recent algorithm updates that may have affected search rankings
Review technical issues such as site speed, mobile-friendliness, and crawl errors
Assess the quality and relevance of the content on the website
Evaluate the backlink prof...
- Q6. What is canonicalization? Why is it important?
- Ans.
Canonicalization is the process of selecting the best URL when there are several choices for the same content.
Canonicalization helps search engines understand which version of a URL should be indexed and ranked in search results.
It prevents duplicate content issues by consolidating link equity to the preferred URL.
For example, if a website has both http://example.com and https://example.com versions, setting a canonica...
- Q7. How do you prioritize which technical issues to fix first on a website?
- Ans.
Prioritize technical issues based on impact on SEO, user experience, and website performance.
Identify issues affecting SEO, such as broken links, duplicate content, or slow page speed.
Address critical issues first, such as indexing problems or server errors.
Consider user experience issues like mobile responsiveness or navigation problems.
Prioritize based on potential impact on organic search traffic and overall website...
- Q8. How do you ensure a website is mobile-friendly?
- Ans.
To ensure a website is mobile-friendly, focus on responsive design, mobile optimization, and testing on various devices.
Implement responsive design to ensure the website adapts to different screen sizes
Optimize images and videos for faster loading on mobile devices
Use mobile-friendly fonts and buttons for easy navigation
Test the website on different mobile devices and browsers to ensure compatibility
- Q9. Explain the significance of page speed in SEO.
- Ans.
Page speed is crucial for SEO as it impacts user experience, bounce rate, and search engine rankings.
Fast loading pages improve user experience and reduce bounce rate.
Google considers page speed as a ranking factor in search results.
Optimizing images, minifying CSS and JavaScript, and using a content delivery network can improve page speed.
Slow loading pages can negatively impact SEO performance and lead to lower ranki...
- Q10. What are structured data and schema markup? Why are they essential?
- Ans.
Structured data and schema markup are code snippets added to a website to provide search engines with more information about the content.
Structured data is a standardized format for providing information about a page and classifying its content.
Schema markup is a specific vocabulary of tags that can be added to HTML to improve the way search engines read and represent a page's content.
They are essential for improving s...
- Q11. How would you handle duplicate content issues?
- Ans.
I would address duplicate content issues by implementing canonical tags, 301 redirects, and regularly monitoring for duplicate content.
Implement canonical tags to indicate the preferred version of the content
Set up 301 redirects to redirect duplicate content to the original page
Regularly monitor for duplicate content using tools like Screaming Frog or Copyscape
- Q12. What is the purpose of an hreflang tag?
- Ans.
An hreflang tag is used to indicate to search engines the language and geographical targeting of a webpage.
Helps search engines understand the language and geographical targeting of a webpage
Improves international SEO by serving the correct language version of a webpage to users
Prevents duplicate content issues for multilingual websites
Example: <link rel='alternate' hreflang='en' href='https://www.example.com/en/pag...
- Q13. What are log files and how can they be useful for SEO?
- Ans.
Log files are records of server requests and responses that can provide valuable insights for SEO.
Log files contain detailed information about server requests, including user agents, IP addresses, and response codes.
Analyzing log files can help identify crawl issues, server errors, and website performance issues that may impact SEO.
Log files can also reveal how search engine bots are crawling and indexing a website, al...
- Q14. How do you approach optimizing a website for voice search?
- Ans.
I approach optimizing a website for voice search by focusing on natural language keywords and creating conversational content.
Research popular voice search queries and incorporate them into website content
Use long-tail keywords and phrases that mimic how people speak
Optimize website for local search to capture voice search queries like 'near me'
Create FAQ pages with questions and answers in natural language format
- Q15. What methods do you employ to secure a website from SEO perspective?
- Ans.
Securing a website from an SEO perspective involves implementing various strategies to protect it from potential threats and improve its search engine rankings.
Regularly update and secure website plugins and software to prevent vulnerabilities
Use HTTPS protocol to ensure secure connections and boost SEO rankings
Implement proper redirects and canonical tags to avoid duplicate content issues
Optimize website speed and per...
- Q16. Implement HTTPS using SSL certificates, regularly update CMS and plugins, set up a strong robots.txt file, monitor for crawl errors or suspicious activities, and regularly back up the website.
- Ans.
Implementing HTTPS, updating CMS/plugins, setting up robots.txt, monitoring for crawl errors, and backing up the website are essential for website security and performance.
Implement HTTPS using SSL certificates to encrypt data transmission and ensure secure connections.
Regularly update CMS and plugins to patch security vulnerabilities and improve website performance.
Set up a strong robots.txt file to control search eng...
Interview Preparation Tips
Be Curious: SEO is an ever-changing field. Showcase your ability to stay updated with the latest trends and techniques.
Demonstrate Results: Come prepared with case studies or examples of past SEO projects that had a tangible impact.
Soft Skills Matter: Apart from technical knowledge, demonstrate your teamwork, communication, and problem-solving skills.
Ask Questions: This shows your interest in the company and the role. You might inquire about Moris Media's SEO challenges or their future digital strategies.
Skills evaluated in this interview
Top trending discussions
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Nike Marketing in India - Online and Offline
Nike Marketing in India - Online and Offline - What would they choose, why, and how would they execute it? Percentage-wise.
Interview Preparation Tips
Interview Questionnaire
1 Question
- Q1. Formulas,QS
I applied via Naukri.com and was interviewed before Oct 2019. There were 4 interview rounds.
Interview Questionnaire
2 Questions
- Q1. Resume, achievements, market dynamics
- Q2. Case studies on Market operations , targets achievements
Interview Preparation Tips
Interview Questionnaire
3 Questions
- Q1. N a line where words are separated by spaces, , and capitalize first letter of the reversed word. Other letters of the word should be in small. Input : “how are you?” → Output: “Woh Era ?uoy”
- Ans.
The program capitalizes the first letter of each reversed word in a sentence.
Split the sentence into an array of words using space as a delimiter.
Reverse each word in the array and capitalize the first letter.
Join the modified words back into a sentence.
- Q2. He second question reduced to finding maximum weight matching in a bipartite graph. Not many people would have done this (maybe none)
- Q3. There are 2 sets of countries. One set will donate clothes (something of this sort) and anotherset will accept clothes. A country can be in only 1 of the sets. The amount of clothes donated is also given. ...
- Ans.
Maximize clothes donation between two sets of countries with one-to-one relationships.
Model the problem as a bipartite graph where one set represents donors and the other set represents recipients.
Use algorithms like the Hungarian algorithm or maximum flow to find the optimal matching.
Example: If country A donates 5 clothes to country B, and country C donates 6 to country D, ensure no overlaps.
Consider edge cases where...
Interview Preparation Tips
Experience: There were about 20 MCQs (30 minutes) to be done after the coding section. MCQs were totally nonsense. Can be done in 10 mins.For coding section 60 mins. It was hosted on Hackerrank.
Duration: 90 minutes
Total Questions: 2
Round: Technical Interview
Experience: After this, selected candidates were interviewed that consists of 4 rounds and discussion was mostly on your CV and data structure problems.
General Tips: Be honest with your interviewer. If you are not comfortable in 1 topic, tell your interviewer honestly. Do well in other areas. Look for hints from the interviewer if you get stuck. They want to see how you approach a problem.
Skills: Algortihm, Data structure
College Name: IIT DELHI
Interview Questionnaire
2 Questions
- Q1. Little discussion on my project
- Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
- Ans.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
Interview Preparation Tips
Experience: They did not expect any code in this round. An algo or pseudo code is fine.
1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step
a) Filling vessel with water
b) Emptying vessel
c) Pouring water from one vessel to another vessel.
2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.
eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.
Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001
r2- 00100
r3- 01010
r4- 00110
r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.
A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.
If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.
College Name: IIT GANDHINAGAR
Interview Questionnaire
3 Questions
- Q1. Algorithms on arrays and strings (coding)
- Ans.
Algorithms for manipulating arrays and strings in coding
Use sorting algorithms like quicksort and mergesort for arrays
Use string manipulation functions like substring and replace for strings
Use dynamic programming for optimizing solutions to array and string problems
- Q2. Distributed Database Design
- Q3. Large scale Ad Server Design
- Ans.
Designing a large scale Ad Server
Use distributed systems for scalability
Implement caching for faster ad delivery
Ensure high availability and fault tolerance
Use real-time bidding for efficient ad placement
Implement fraud detection mechanisms
Ensure compliance with privacy regulations
Interview Preparation Tips
Experience: They tested on thought-process during design problems. What problems are with the current solution I suggested and how to improve it...
Tips: Hints from interviewer are very helpful
Keep talking while you are thinking
Skills: Algorithms, Thinking Skills, Coding
College Name: IIT KHARAGPUR
Skills evaluated in this interview
Anshul Gupta
I applied via Campus Placement
Interview Questionnaire
3 Questions
- Q1. Tell me one thing about you that's not listed on your resume
- Ans.
I am an avid traveler and have visited over 20 countries
I love experiencing new cultures and trying new foods
I have backpacked through Europe and Asia
I have volunteered in orphanages in Cambodia and Nepal
- Q2. When you hear InMobi, what's the first word that comes in your head?
- Ans.
Mobile advertising platform
Adtech
Mobile marketing
App monetization
- Q3. The office of InMobi technologies has 10 floors, each with 300 employees. In the morning (7-8 AM), the building sees 3000 employees entering and waiting in a queue for 3 lifts. In the morning, everyone goe...
- Ans.
Optimize lift usage to reduce wait times for employees entering a 10-floor building.
Implement a smart scheduling system that prioritizes lifts based on the number of people waiting on each floor.
Introduce a destination dispatch system where employees select their floor before entering the lift, grouping them by destination.
Increase the number of lifts during peak hours or consider adding express lifts that service only...
Interview Preparation Tips
Experience: The first round was a resume shortlist, which I think was on the basis of programming and coding courses (and projects) taken along with your CGPA. Out of 10 shortlisted people, I knew 4 and all of us were 9 pointers. The rest who I didn't know turned out to be 9 pointers as well! :P
Out of 10 shortlisted people, 3 (including me) were from ECE and the rest were from CS. Even though InMobi was open for Mathematics & Computing, no person from MnC dept. was in the shortlist. (Presumably due to their CGPAs or some other criterion that I'm not in the knowledge of.)
Tips: i) High CGPA is a must (We're talking above 9, at the end of 2nd year for CS/ECE and 3rd year for MnC)
ii)Taking programming and algorithm courses and projects is important, as that must be visible in your resume.
Round: Puzzle Interview
Experience: One special thing about the interviews, you're asked not to wear any formals! That actually helps in taking the tension off of things!
It's simple logic, after that. Increase the lift's speed (taking in mind of the safety), collecting usage data, optimising the lift's floor-stoppage according to that.
As told after the interview, the interviewer is just observing how you think and approach a problem.
One odd thing was not being asked about any coding/algorithm questions even though the profile was for a software engineer.
After this question, I was asked if I had any questions to ask. I simply stated that the work environment and culture affected me as much as the profile I'm applying for. Thus, the drive and motivation of the people who work there is also very important. So I asked what are the companies' values which the employees believe in, too.
Tips: Stay confident, don't let any tension get to your head.
In the future, InMobi may start asking coding questions too in the interviews. or change the selection procedure, which will be communicated in the PPT of InMobi.
Whatever may happen, the first round should show your zeal to solve problems, your creativity in trying different approaches, and applying logic to find the best solution.
Round: HR Interview
Experience: OK! There were a lot of questions asked since the interview was more like a conversation taking place. Like in ANY conversation, keep proper eye contact, smile and be approachable for any questions. Show enthusiasm in your voice and your answers. The interviewer asked me questions about
i)My resume, and all the activities that I'd listed there. (eg: Why did you enlist in this course? Do you like coding?)
ii)Why programming, how does it interest you?
iii)Basic questions about InMobi, like 'What do you know about us after attending the PPT?' and 'Why InMobi'
Since I had done quite a lot of marketing activities, I was also asked about that. Will you do an MBA in the future? What all did you do for marketing? I had a strong background in digital marketing, and we had a little chat about mobile marketing and what's the future of mobile advertising.
Tips: Smile, for god's sake! It's a conversation about you, do all the basic things to improve the conversational experience.
Small things like greeting the interviewer, smiling, proper eye contact, and speaking properly are paramount.
Like in any HR interview, make sure you know yourself and your resume properly, so that you don't phase out in the interview when asked some 'unexpected' question. (since that's when they know thatyou might be lying/exaggerating). Hence introspect enough before sitting the interviews.
General Tips: Make sure you're able to convince yourself and the interviewers for why do you want to work in Inmobi Technolgies.
I've already shared the rest in previous sections! :)
2 people out of 10 were selected for this internship experience, so make sure you prepare well! All the best! :D
Skill Tips: I don't think that this adds on as a skill, but InMobi wants to create a huge impact on the mobile world and the mobile advertising sector.
Your knowledge about this sector in general could help you strike good conversations (at least in the HR round).
Skills: Logic, Problem Solving Abilties, Creativity, Communication Skills
Duration: 2.5
College Name: IIT Kharagpur
Motivation: I'm a gadget geek from my childhood. The mobile industry amazes me as it's been the biggest change-bringer in the modern world. InMobi as a company wants to create a huge impact in the mobile advertising space and mobile advertising! And seeing their products that they offer in this domain had me thinking that they're doing something unique and awesome!
The work culture of InMobi is just amazing, right from flexible work hours to the epic office they have in Bangalore full of awesome people working towards that one goal! Also, InMobi offers their employees opportunities to shift between various verticals if they want to. All of this (along with a good compensation ;-) ) was enough motivation for me to apply!
Funny Moments: When I was asked whether I was in the third year, I said yes, and then said, usually people think that I'm still in high school!
We had a good laugh on that one! :P
Otherwise also, the entire procedure was relaxed and fun in general.
Interview Questionnaire
9 Questions
- Q1. Find Maximum sub sequence sum in an array ?
- Ans.
Maximum sub sequence sum in an array
Use Kadane's algorithm
Initialize max_so_far and max_ending_here to 0
Iterate through the array and update max_ending_here and max_so_far
Return max_so_far
- Q2. What do you understand by the endianness of the system ? How do you find out the the type of endianness ?
- Ans.
Endianness refers to the byte order of a system. It determines how multi-byte data types are stored in memory.
Little-endian systems store the least significant byte first, while big-endian systems store the most significant byte first.
Endianness can affect the way data is transmitted between systems.
To determine the endianness of a system, you can use the byte order mark (BOM) or write a test program that checks the by...
- Q3. Sort an array which consists of 0's and 1's only
- Ans.
Sort an array of 0's and 1's only.
Use two pointers, one at the beginning and one at the end of the array.
Swap 0's from the beginning with 1's from the end until the pointers meet.
Alternatively, use a counting sort algorithm to count the number of 0's and 1's and then reconstruct the array.
- Q4. A question on applications of minimum spanning tree, apply prim's or kruskal's algorithm
- Q5. What do you understand by Heaps, max and min heaps ?
- Ans.
Heaps are data structures used to efficiently find the maximum or minimum element in a collection.
Max heap: parent nodes are always greater than or equal to child nodes
Min heap: parent nodes are always smaller than or equal to child nodes
Heaps are commonly used in priority queues and sorting algorithms
Heap operations include insert, delete, and extract max/min
Example: An array [3, 8, 2, 5, 1, 4, 6] can be represented a...
- Q6. What do you understand by hashing ? questions on application of hashing
- Q7. Find 3 nos a,b and c in an array where a+b = c
- Ans.
Find 3 numbers in an array where a+b=c.
Loop through the array and check for all possible combinations of a and b.
Use a hash table to store the values of a and b, and check if c is present in the hash table.
Sort the array and use two pointers to find a and b, and then check if their sum equals c.
- Q8. Some puzzles, as the other interviewee said, but not asked to me
- Q9. Questions on Dynamic programming
Interview Preparation Tips
Skills evaluated in this interview
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