Moris Media Senior SEO and Content Writer Interview Questions, Process, and Tips

Technical SEO involves optimizing website infrastructure and code to improve search engine visibility and user experience.

• Involves optimizing website speed, mobile-friendliness, and crawlability

• Focuses on improving website structure, meta tags, and schema markup

• Includes fixing technical issues like broken links, duplicate content, and XML sitemaps

• Utilizes tools like Google Search Console, Screaming Frog, and SEMrush fo

XML sitemap helps search engines crawl and index website pages efficiently.

• XML sitemap lists all the important pages of a website for search engines to crawl.

• It helps search engines discover new or updated content on the website.

• XML sitemap can include metadata about each URL, such as last modified date and priority.

• Improves SEO by ensuring all relevant pages are indexed and ranked by search engines.

Robots.txt file is a text file that tells search engine crawlers which pages or files they can or cannot request from a website.

• It is important for controlling the access of search engine crawlers to specific parts of a website.

• It helps prevent search engines from indexing certain pages or files that are not meant to be public.

• It can improve a website's SEO by directing search engine crawlers to the most important page...read more

To handle a website migration without losing organic traffic, create a detailed plan, set up proper redirects, monitor performance closely, and communicate with stakeholders.

• Create a detailed plan outlining all necessary steps for the migration.

• Set up proper redirects from old URLs to new URLs to ensure seamless user experience and maintain SEO value.

• Monitor performance closely before, during, and after the migration t...read more

Diagnosing a sudden drop in organic traffic involves analyzing various factors like algorithm updates, technical issues, content quality, backlink profile, and competitor activity.

• Check for recent algorithm updates that may have affected search rankings

• Review technical issues such as site speed, mobile-friendliness, and crawl errors

• Assess the quality and relevance of the content on the website

• Evaluate the backlink prof...read more

Canonicalization is the process of selecting the best URL when there are several choices for the same content.

• Canonicalization helps search engines understand which version of a URL should be indexed and ranked in search results.

• It prevents duplicate content issues by consolidating link equity to the preferred URL.

• For example, if a website has both http://example.com and https://example.com versions, setting a canonica...read more

Prioritize technical issues based on impact on SEO, user experience, and website performance.

• Identify issues affecting SEO, such as broken links, duplicate content, or slow page speed.

• Address critical issues first, such as indexing problems or server errors.

• Consider user experience issues like mobile responsiveness or navigation problems.

• Prioritize based on potential impact on organic search traffic and overall website...read more

To ensure a website is mobile-friendly, focus on responsive design, mobile optimization, and testing on various devices.

• Implement responsive design to ensure the website adapts to different screen sizes

• Optimize images and videos for faster loading on mobile devices

• Use mobile-friendly fonts and buttons for easy navigation

• Test the website on different mobile devices and browsers to ensure compatibility

Page speed is crucial for SEO as it impacts user experience, bounce rate, and search engine rankings.

• Fast loading pages improve user experience and reduce bounce rate.

• Google considers page speed as a ranking factor in search results.

• Optimizing images, minifying CSS and JavaScript, and using a content delivery network can improve page speed.

• Slow loading pages can negatively impact SEO performance and lead to lower ranki

Structured data and schema markup are code snippets added to a website to provide search engines with more information about the content.

• Structured data is a standardized format for providing information about a page and classifying its content.

• Schema markup is a specific vocabulary of tags that can be added to HTML to improve the way search engines read and represent a page's content.

• They are essential for improving s...read more

I would address duplicate content issues by implementing canonical tags, 301 redirects, and regularly monitoring for duplicate content.

• Implement canonical tags to indicate the preferred version of the content

• Set up 301 redirects to redirect duplicate content to the original page

• Regularly monitor for duplicate content using tools like Screaming Frog or Copyscape

An hreflang tag is used to indicate to search engines the language and geographical targeting of a webpage.

• Helps search engines understand the language and geographical targeting of a webpage

• Improves international SEO by serving the correct language version of a webpage to users

• Prevents duplicate content issues for multilingual websites

• Example:

Log files are records of server requests and responses that can provide valuable insights for SEO.

• Log files contain detailed information about server requests, including user agents, IP addresses, and response codes.

• Analyzing log files can help identify crawl issues, server errors, and website performance issues that may impact SEO.

• Log files can also reveal how search engine bots are crawling and indexing a website, al...read more

I approach optimizing a website for voice search by focusing on natural language keywords and creating conversational content.

• Research popular voice search queries and incorporate them into website content

• Use long-tail keywords and phrases that mimic how people speak

• Optimize website for local search to capture voice search queries like 'near me'

• Create FAQ pages with questions and answers in natural language format

Securing a website from an SEO perspective involves implementing various strategies to protect it from potential threats and improve its search engine rankings.

• Regularly update and secure website plugins and software to prevent vulnerabilities

• Use HTTPS protocol to ensure secure connections and boost SEO rankings

• Implement proper redirects and canonical tags to avoid duplicate content issues

• Optimize website speed and per...read more

Implementing HTTPS, updating CMS/plugins, setting up robots.txt, monitoring for crawl errors, and backing up the website are essential for website security and performance.

• Implement HTTPS using SSL certificates to encrypt data transmission and ensure secure connections.

• Regularly update CMS and plugins to patch security vulnerabilities and improve website performance.

• Set up a strong robots.txt file to control search eng...read more