How would you handle a website migration without losing organic traffic?

Question

Accepted Answer

To handle a website migration without losing organic traffic, create a detailed plan, set up proper redirects, monitor performance closely, and communicate with stakeholders.

Create a detailed plan outlining all necessary steps for the migration.
Set up proper redirects from old URLs to new URLs to ensure seamless user experience and maintain SEO value.
Monitor performance closely before, during, and after the migration to identify any issues and make necessary adjustments.
Communicate with stakeholders, including team members, developers, and SEO specialists, to ensure everyone is on the same page and working towards the same goals.

Accepted Answer

A website migration should involve proper planning, maintaining URL structures or setting up 301 redirects, updating internal links, monitoring crawl errors, and continuously tracking the website's performance to spot any potential drops in traffic.

How would you handle a website migration without losing organic traffic?

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