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Search engine marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs).
SEM involves paid advertising on search engines like Google Ads
It also includes optimizing website content and structure for better search engine rankings (SEO)
Keyword research and targeting is a crucial aspect of SEM
SEM can be used for various goals such as...
Social media marketing is the process of promoting products or services through social media platforms.
Creating and sharing content on social media platforms
Engaging with followers and customers
Running paid advertising campaigns
Measuring and analyzing results
Examples: Facebook ads, Instagram influencer partnerships, Twitter chats
Bidding strategies are methods used in digital advertising to determine how much to bid on ad placements.
Bidding strategies can be automated or manual
Automated bidding strategies use machine learning to adjust bids based on performance data
Manual bidding strategies require the advertiser to set bids based on their own analysis
Common bidding strategies include cost-per-click (CPC), cost-per-impression (CPM), and cost-pe...
A search engine is a software program that searches a database of internet sites to find the information you request.
Search engines use algorithms to crawl and index web pages
They provide users with relevant results based on their search query
Examples include Google, Bing, Yahoo, and DuckDuckGo
Performance marketing is a data-driven approach to marketing that focuses on measurable results and ROI.
Performance marketing is all about achieving specific goals and objectives.
It involves using data and analytics to track and measure the success of campaigns.
It is often used in digital marketing, where it is easier to track and measure results.
Examples of performance marketing include pay-per-click advertising, affi...
I applied via Approached by Company and was interviewed before Jan 2023. There was 1 interview round.
I applied via LinkedIn and was interviewed in Jul 2022. There was 1 interview round.
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I applied via Recruitment Consultant and was interviewed in May 2019. There were 3 interview rounds.
I applied via LinkedIn and was interviewed before May 2020. There was 1 interview round.
posted on 4 Aug 2022
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
I applied via AmbitionBox and was interviewed in Jun 2022. There were 3 interview rounds.
Series, LHS=RHS and ages and DI
My topic name is Digital marketing
I applied via Approached by Company and was interviewed in Dec 2023. There were 3 interview rounds.
Case study is an effective marketing tool to engage potential customers and help bulid tust.
The list of frequently asked group discussion and current affairs for freshers attending placement interview
They can be used in a Verity of situations, such as a during the hiring process for a new job as part of professional certification program , the current skill level of a developer.
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Digital Marketing Executive
10
salaries
| ₹1.7 L/yr - ₹5 L/yr |
HR Executive
4
salaries
| ₹2.5 L/yr - ₹4.7 L/yr |
TCS
Accenture
Wipro
Cognizant