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Search engine marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs).
SEM involves paid advertising on search engines like Google Ads
It also includes optimizing website content and structure for better search engine rankings (SEO)
Keyword research and targeting is a crucial aspect of SEM
SEM can be used for various goals such as...
Social media marketing is the process of promoting products or services through social media platforms.
Creating and sharing content on social media platforms
Engaging with followers and customers
Running paid advertising campaigns
Measuring and analyzing results
Examples: Facebook ads, Instagram influencer partnerships, Twitter chats
Bidding strategies are methods used in digital advertising to determine how much to bid on ad placements.
Bidding strategies can be automated or manual
Automated bidding strategies use machine learning to adjust bids based on performance data
Manual bidding strategies require the advertiser to set bids based on their own analysis
Common bidding strategies include cost-per-click (CPC), cost-per-impression (CPM), and cost-pe...
A search engine is a software program that searches a database of internet sites to find the information you request.
Search engines use algorithms to crawl and index web pages
They provide users with relevant results based on their search query
Examples include Google, Bing, Yahoo, and DuckDuckGo
Performance marketing is a data-driven approach to marketing that focuses on measurable results and ROI.
Performance marketing is all about achieving specific goals and objectives.
It involves using data and analytics to track and measure the success of campaigns.
It is often used in digital marketing, where it is easier to track and measure results.
Examples of performance marketing include pay-per-click advertising, affi...
I applied via Approached by Company and was interviewed before Jan 2023. There was 1 interview round.
I applied via LinkedIn and was interviewed in Jul 2022. There was 1 interview round.
Mintage Markcomm interview questions for popular designations
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Motors are rated in KW because they consume power, while transformers and generators are rated in KVA because they produce power.
Motors convert electrical energy into mechanical energy, so they consume power and are rated in KW.
Transformers and generators produce electrical energy, so they are rated in KVA based on their apparent power.
KVA takes into account both the real power (KW) and the reactive power (KVAR) produc...
The type of motor used in ceiling fans is an induction motor.
Ceiling fans typically use single-phase induction motors.
These motors are designed to provide a constant speed and are efficient in converting electrical energy into mechanical energy.
The motor consists of a stator and a rotor, with the stator being the stationary part and the rotor being the rotating part.
The stator contains windings that create a rotating m...
A thermal power plant generates electricity by converting heat energy into mechanical energy.
Thermal power plants use fossil fuels or nuclear energy to heat water and produce steam.
The steam drives a turbine, which is connected to a generator that produces electricity.
The heat source can be coal, natural gas, oil, or nuclear reactions.
The steam is condensed back into water and recycled in a closed-loop system.
Thermal p...
A program to generate a geometric progression (GP).
Take the first term, common ratio and number of terms as input.
Use a loop to calculate each term of the GP.
Print the generated GP as output.
A program to print factorial using recursion
Define a function to calculate factorial recursively
Base case: if the number is 0 or 1, return 1
Recursive case: multiply the number with factorial of (number - 1)
Print the factorial of a given number
Logic to reverse a string without using string functions
Iterate through the string from the last character to the first
Create a new string and append each character to it in reverse order
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