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Search engine marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs).
SEM involves paid advertising on search engines like Google Ads
It also includes optimizing website content and structure for better search engine rankings (SEO)
Keyword research and targeting is a crucial aspect of SEM
SEM can be used for various goals such as...
Social media marketing is the process of promoting products or services through social media platforms.
Creating and sharing content on social media platforms
Engaging with followers and customers
Running paid advertising campaigns
Measuring and analyzing results
Examples: Facebook ads, Instagram influencer partnerships, Twitter chats
Bidding strategies are methods used in digital advertising to determine how much to bid on ad placements.
Bidding strategies can be automated or manual
Automated bidding strategies use machine learning to adjust bids based on performance data
Manual bidding strategies require the advertiser to set bids based on their own analysis
Common bidding strategies include cost-per-click (CPC), cost-per-impression (CPM), and cost-pe...
A search engine is a software program that searches a database of internet sites to find the information you request.
Search engines use algorithms to crawl and index web pages
They provide users with relevant results based on their search query
Examples include Google, Bing, Yahoo, and DuckDuckGo
Performance marketing is a data-driven approach to marketing that focuses on measurable results and ROI.
Performance marketing is all about achieving specific goals and objectives.
It involves using data and analytics to track and measure the success of campaigns.
It is often used in digital marketing, where it is easier to track and measure results.
Examples of performance marketing include pay-per-click advertising, affi...
I applied via Approached by Company and was interviewed before Jan 2023. There was 1 interview round.
I applied via LinkedIn and was interviewed in Jul 2022. There was 1 interview round.
Mintage Markcomm interview questions for popular designations
I applied via LinkedIn and was interviewed before May 2020. There was 1 interview round.
posted on 28 Aug 2023
Related to job profile
I appeared for an interview in Aug 2022.
I have a strong background in digital marketing and a proven track record of driving successful campaigns. I am confident in my abilities and am looking for a competitive salary that reflects my experience and skills.
I have X years of experience in digital marketing
I have successfully managed campaigns for X clients
I have expertise in SEO, SEM, social media marketing, and analytics
I have achieved X% increase in website...
I applied via Walk-in and was interviewed in Sep 2023. There were 3 interview rounds.
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content, meta tags, and internal linking.
Off-page SEO focuses on building backlinks and improving domain authority.
Technical SEO involves optimizing website structure, speed, and mobile-friendlin...
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content and HTML source code on a website, such as using relevant keywords and meta tags.
Off-page SEO focuses on building backlinks and increasing the website's authority through external sources...
Tcs will have its own test need to go to digital centers and we have to write that exam
I applied via Recruitment Consulltant and was interviewed before Apr 2022. There were 4 interview rounds.
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Digital Marketing Executive
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| ₹1.7 L/yr - ₹5 L/yr |
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