Adfactors PR Digital Marketing Executive Interview Questions and Answers

Q1. From which field you are
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Very good round some difficulty I face but I get it

Q1. Would you like to work with smollan
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Q2. What is your working experience and In which department
Ans. Experience of 1 year and having experience in medicine line too.
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In this round regional manager talk and meet with me and confirm my profile l

Q1. What is marketing?
Ans. 
Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.
• Identifying target market and customer needs

• Creating and communicating value propositions

• Developing and implementing marketing strategies

• Monitoring and analyzing marketing performance

• Adapting strategies based on feedback and market trends
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Q2. Tell me about yourself.
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Q3. What information do you have about Hindustan Unilever?
Ans. 
Hindustan Unilever is a leading consumer goods company in India.
• HUL was established in 1933 and is headquartered in Mumbai, India.

• It is a subsidiary of Unilever, a British-Dutch multinational company.

• HUL has a wide range of products including personal care, home care, and food and beverages.

• Some popular brands under HUL include Dove, Surf Excel, Lux, and Knorr.

• HUL has a strong distribution network reaching millions of
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Q4. What is the distributor landing price?
Ans. 
The distributor landing price is the final price at which a product is sold to the distributor, including all costs and expenses.
• The distributor landing price includes the cost of the product, shipping, taxes, and any other expenses incurred before the product reaches the distributor.

• It is important for marketing executives to understand the distributor landing price in order to set appropriate pricing strategies and m...read more
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Q5. What is the retail landing price?
Ans. 
The retail landing price is the final price at which a product is sold to consumers in retail stores.
• The retail landing price includes all costs such as manufacturing, shipping, and markup.

• It is the price that customers see on the price tag in stores.

• For example, if a product costs $10 to manufacture and ship, and the retailer adds a 50% markup, the retail landing price would be $15.
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Q6. How to calculate retail landing price?
Ans. 
To calculate retail landing price, consider all costs involved in bringing a product to market and add desired profit margin.
• Calculate all costs involved in production, packaging, shipping, marketing, etc.

• Add desired profit margin to cover overhead expenses and generate profit.

• Consider any discounts or promotions that may affect the final retail price.

• Example: Cost of production = $10, packaging = $2, shipping = $3, ma...read more
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Q1. Tell me about yourself
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Q2. Case study solution
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Q1. Case study solution
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Q2. Previous work experience
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Q1. End to end implementation cycle of isms
Ans. 
The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
• Planning involves identifying the scope, objectives, and risks of the ISMS.

• Implementation involves designing and implementing controls to mitigate identified risks.

• Monitoring involves regular checks to ensure the controls are effective.

• Review involves assessing the effectiveness of the ISMS and identifying...read more
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Q2. Risk assessment steps
Ans. 
Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
• Identify potential risks

• Analyze the likelihood and impact of each risk

• Evaluate the risks to determine their priority

• Develop a plan to mitigate or manage the risks

• Monitor and review the risks regularly
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Q1. Enterprise risk assessment
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Q2. Annex A control of iso 27001
Ans. 
Annex A controls are the information security controls listed in ISO 27001 standard.
• Annex A contains 114 controls categorized into 14 sections.

• These controls are designed to ensure the confidentiality, integrity, and availability of information.

• Examples of controls include access control, asset management, cryptography, incident management, and more.

• Organizations must select and implement controls based on their risk a...read more
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