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Search engine marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs).
SEM involves paid advertising on search engines like Google Ads
It also includes optimizing website content and structure for better search engine rankings (SEO)
Keyword research and targeting is a crucial aspect of SEM
SEM can be used for various goals such as...
Social media marketing is the process of promoting products or services through social media platforms.
Creating and sharing content on social media platforms
Engaging with followers and customers
Running paid advertising campaigns
Measuring and analyzing results
Examples: Facebook ads, Instagram influencer partnerships, Twitter chats
Bidding strategies are methods used in digital advertising to determine how much to bid on ad placements.
Bidding strategies can be automated or manual
Automated bidding strategies use machine learning to adjust bids based on performance data
Manual bidding strategies require the advertiser to set bids based on their own analysis
Common bidding strategies include cost-per-click (CPC), cost-per-impression (CPM), and cost-pe...
I applied via Recruitment Consultant and was interviewed in May 2019. There were 3 interview rounds.
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
I applied via Approached by Company and was interviewed in Dec 2023. There were 3 interview rounds.
Case study is an effective marketing tool to engage potential customers and help bulid tust.
The list of frequently asked group discussion and current affairs for freshers attending placement interview
They can be used in a Verity of situations, such as a during the hiring process for a new job as part of professional certification program , the current skill level of a developer.
I appeared for an interview in Jan 2025.
It sounds like you might be asking for an aptitude test that has 20 questions or characters, possibly for a job application. Aptitude tests for jobs usually focus on assessing your ability to think logically, solve problems, and apply basic skills in areas like math, reasoning, and verbal abilities.
Here’s an example of 20 sample aptitude test questions, covering different types of skills:
1. Numerical Aptitude
What is 15% of 200?
If a car travels 60 miles in 1 hour, how far will it travel in 5 hours at the same speed?
Solve for x: 2x + 5 = 15.
2. Logical Reasoning
What comes next in the sequence: 2, 4, 8, 16, ___?
If all roses are flowers and some flowers are red, are all roses red?
Which number is the odd one out: 3, 5, 9, 7?
3. Verbal Ability
Find the synonym of "quick": a) slow, b) fast, c) steady, d) loud
Choose the correct sentence: "She don't like apples" or "She doesn't like apples?"
Find the antonym of "bright": a) shiny, b) dull, c) happy, d) light
4. Data Interpretation
If a graph shows sales increasing by 20% each month, how much is the increase in the 3rd month if sales were $100 initially?
The pie chart below shows the distribution of monthly expenses. If the rent is 25%, how much is the rent if the total is $1200?
5. Spatial
I applied via Company Website and was interviewed in Aug 2022. There were 3 interview rounds.
I appeared for an interview in Feb 2025, where I was asked the following questions.
I applied via Job Fair and was interviewed in Jul 2023. There were 3 interview rounds.
One disadvantage of digital marketing is the potential for information overload and ad fatigue.
Consumers may become overwhelmed with the amount of digital ads they are exposed to, leading to ad blindness.
Digital marketing campaigns can also be easily ignored or blocked by users, reducing their effectiveness.
Measuring the ROI of digital marketing efforts can be challenging due to the complexity of tracking and attributi...
posted on 4 Aug 2022
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
based on 1 interview
Interview experience
Digital Marketing Executive
11
salaries
| ₹1.7 L/yr - ₹5 L/yr |
HR Executive
4
salaries
| ₹2.5 L/yr - ₹4.7 L/yr |
TCS
Accenture
Wipro
Cognizant