Logicserve Digital Interview Questions, Process, and Tips

There were 4 sections in it. Quant, Verbal, Logical Reasoning and Data Interpretation

One topic was given in a group of 15 people and then based on that there were certain selection

Q1. Basic Introduction
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Q2. Pros and Cons of Digital Marketing
Ans. 
Digital marketing offers targeted reach and measurable results, but can be costly and requires constant adaptation.
• Pros: targeted reach, measurable results, cost-effective compared to traditional marketing

• Cons: can be costly, requires constant adaptation to changing algorithms and trends

• Example: Targeted Facebook ads reaching specific demographics, Google Analytics tracking website traffic and conversions
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Q3. What makes me special to get selected for this specific role?
Ans. 
I have a proven track record of successfully leading teams to achieve goals and possess strong communication and problem-solving skills.
• Proven track record of successfully leading teams

• Strong communication skills

• Strong problem-solving skills
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Q4. Knowledge check about the company
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Q1. What are the trending things happening in digital marketing?
Ans. 
Some trending things in digital marketing include influencer marketing, video content, and AI-driven personalization.
• Influencer marketing: Collaborating with influencers to promote products or services.

• Video content: Utilizing video content on platforms like YouTube, TikTok, and Instagram.

• AI-driven personalization: Using artificial intelligence to personalize marketing messages and recommendations.

• Voice search optimiza...read more
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Q2. Difference between SEO & Paid Media
Ans. 
SEO focuses on organic search results, while Paid Media involves paid advertising for immediate visibility.
• SEO involves optimizing website content and structure to improve organic search rankings

• Paid Media includes paid advertising on platforms like Google Ads and social media

• SEO results take time to build and maintain, while Paid Media offers immediate visibility

• SEO is more cost-effective in the long run, while Paid M...read more
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Q3. What is On Page and Off page SEO
Ans. 
On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.
• On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website

• Off-page SEO involves building backlinks, social media marketing, and influencer outr...read more
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Q4. Any idea about the LDTV initiative taken by the company
Ans. 
LDTV initiative is a company-wide program aimed at promoting learning and development through various training sessions and workshops.
• LDTV stands for Learning and Development Television

• It includes online courses, webinars, and in-person training sessions

• Employees can access a wide range of resources to enhance their skills and knowledge

• The initiative helps in fostering a culture of continuous learning and growth within
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Q1. Reason to join LS group at first place when my major was in IT
Ans. 
I joined LS group because of their reputation for innovation and opportunities for growth in the IT field.
• LS group's reputation for innovation and cutting-edge technology attracted me

• Opportunities for growth and advancement in the IT field within LS group

• Desire to work with a diverse and talented team at LS group
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Q2. What will i do if i am not selected in the role
Ans. 
I will continue to seek out other opportunities and improve my skills for future roles.
• Continue applying for other roles in the same field

• Seek feedback on areas of improvement from the interview

• Take any constructive criticism as a learning opportunity

• Consider further education or training to enhance skills
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Logical Reasoning, Quants, Accounts, Verbal knowlodge, Communication and Current Scenario

Q1. Situational Question, Management related question, Strength and Weakness
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Q2. Why shouldn't we hire you for the job?
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Q1. Internship and work related question
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Q2. How did you gathered the customer base using Social Media?
Ans. 
I used targeted ads and engaging content to attract potential customers on social media platforms.
• Identified the target audience and created content that resonated with them

• Used social media analytics to track engagement and adjust strategies accordingly

• Ran targeted ads on platforms like Facebook and Instagram to reach potential customers

• Collaborated with influencers and brand ambassadors to expand reach and credibilit...read more
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Basic Quants and english

Q1. About our tech skills
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Q1. Managerial round
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Q1. Css and html mcqs
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Q1. Talk about strategy in media
Ans. 
Media strategy involves planning and executing the best way to reach and engage with a target audience through various media channels.
• Identify target audience and their media consumption habits

• Determine the most effective media channels to reach the target audience

• Allocate budget and resources to each channel based on its potential ROI

• Create compelling and relevant content for each channel

• Measure and analyze the effect...read more
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Q2. Steps in media planning
Ans. 
Media planning involves identifying target audience, setting objectives, selecting media channels, creating a media plan, and evaluating results.
• Identify target audience and their media consumption habits

• Set objectives and goals for the campaign

• Select appropriate media channels based on target audience and budget

• Create a media plan that outlines the media mix, schedule, and budget allocation

• Evaluate the results of the ...read more
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