10+ P Sivaramakrishnan & Associates Interview Questions and Answers

Some trending things in digital marketing include influencer marketing, video content, and AI-driven personalization.

• Influencer marketing: Collaborating with influencers to promote products or services.

• Video content: Utilizing video content on platforms like YouTube, TikTok, and Instagram.

• AI-driven personalization: Using artificial intelligence to personalize marketing messages and recommendations.

• Voice search optimization: Optimizing content for voice search with the rise of...read more

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.

• On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website

• Off-page SEO involves building backlinks, social media marketing, and influencer outreach

• Examples of on-page SEO include keyword optimization, ...read more

SEO focuses on organic search results, while Paid Media involves paid advertising for immediate visibility.

• SEO involves optimizing website content and structure to improve organic search rankings

• Paid Media includes paid advertising on platforms like Google Ads and social media

• SEO results take time to build and maintain, while Paid Media offers immediate visibility

• SEO is more cost-effective in the long run, while Paid Media requires ongoing investment

• Combining SEO and Paid Med...read more

Digital marketing offers targeted reach and measurable results, but can be costly and requires constant adaptation.

• Pros: targeted reach, measurable results, cost-effective compared to traditional marketing

• Cons: can be costly, requires constant adaptation to changing algorithms and trends

• Example: Targeted Facebook ads reaching specific demographics, Google Analytics tracking website traffic and conversions

I used targeted ads and engaging content to attract potential customers on social media platforms.

• Identified the target audience and created content that resonated with them

• Used social media analytics to track engagement and adjust strategies accordingly

• Ran targeted ads on platforms like Facebook and Instagram to reach potential customers

• Collaborated with influencers and brand ambassadors to expand reach and credibility

• Encouraged user-generated content and incentivized sharin...read more

Cookie period refers to the duration of time a cookie remains on a user's device after they visit a website.

• Cookie period is also known as cookie lifetime or cookie expiration.

• It is set by the website owner and can range from a few minutes to several years.

• During the cookie period, the website can recognize the user and remember their preferences or actions.

• After the cookie period expires, the website will no longer have access to the user's information.

• For example, if a webs...read more

Latest trends in digital marketing include AI, voice search, video marketing, and personalized content.

• AI-powered chatbots for customer service and lead generation

• Voice search optimization for better visibility on voice assistants

• Video marketing on social media platforms like TikTok and Instagram Reels

• Personalized content based on user behavior and preferences

• Influencer marketing for brand awareness and credibility

Media strategy involves planning and executing the best way to reach and engage with a target audience through various media channels.

• Identify target audience and their media consumption habits

• Determine the most effective media channels to reach the target audience

• Allocate budget and resources to each channel based on its potential ROI

• Create compelling and relevant content for each channel

• Measure and analyze the effectiveness of the strategy and make adjustments as needed

Media planning involves identifying target audience, setting objectives, selecting media channels, creating a media plan, and evaluating results.

• Identify target audience and their media consumption habits

• Set objectives and goals for the campaign

• Select appropriate media channels based on target audience and budget

• Create a media plan that outlines the media mix, schedule, and budget allocation

• Evaluate the results of the campaign and make adjustments for future planning