Media Planning and Buying Manager Interview Questions and Answers

Media planning involves identifying target audience, setting objectives, selecting media channels, creating a media plan, and evaluating results.

• Identify target audience and their media consumption habits

• Set objectives and goals for the campaign

• Select appropriate media channels based on target audience and budget

• Create a media plan that outlines the media mix, schedule, and budget allocation

• Evaluate the results of the campaign and make adjustments for future planning

Media strategy involves planning and executing the best way to reach and engage with a target audience through various media channels.

• Identify target audience and their media consumption habits

• Determine the most effective media channels to reach the target audience

• Allocate budget and resources to each channel based on its potential ROI

• Create compelling and relevant content for each channel

• Measure and analyze the effectiveness of the strategy and make adjustments as needed