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ICICI Bank Senior Brand and Marketing Manager Interview Questions and Answers

Updated 19 Jun 2024

ICICI Bank Senior Brand and Marketing Manager Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Tell me something about yourself
Round 2 - One-on-one 

(1 Question)

  • Q1. Say something about branding
  • Ans. 

    Branding is the process of creating a unique image and identity for a product or company.

    • Branding helps differentiate a product or company from its competitors

    • Consistent branding across all platforms helps build brand recognition

    • Effective branding can create emotional connections with consumers

    • Examples: Apple's minimalist branding, Coca-Cola's iconic red logo

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - It was easy . Just be yourself .

Interview questions from similar companies

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
4-6 weeks
Result
Selected Selected

I applied via Walk-in and was interviewed in Sep 2024. There were 2 interview rounds.

Round 1 - One-on-one 

(5 Questions)

  • Q1. About self and experience
  • Q2. Working knowledge
  • Q3. Plans to achive mille stones in this org.
  • Ans. 

    I plan to achieve milestones in this organization by setting clear goals, creating actionable plans, tracking progress, and adapting strategies as needed.

    • Setting specific and measurable goals for each milestone

    • Creating detailed action plans with timelines and responsibilities

    • Regularly tracking progress towards milestones

    • Adapting strategies based on feedback and results

    • Celebrating achievements and learning from setbacks

  • Answered by AI
  • Q4. About banking product and services knowledge
  • Q5. Ablity of Risponsibility , Accountbility and Leadership.
Round 2 - One-on-one 

(2 Questions)

  • Q1. About Previous role and risponsbility
  • Q2. About package and aspects

Interview Preparation Tips

Interview preparation tips for other job seekers - Better Experience with friendly way.
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed in Sep 2024. There were 5 interview rounds.

Round 1 - Case Study 

Cash tally and current account and savings account

Round 2 - HR 

(2 Questions)

  • Q1. Customer care executive
  • Q2. Busences developments
Round 3 - Aptitude Test 

Accounting cash tally

Round 4 - Group Discussion 

Marketing development

Round 5 - Technical 

(2 Questions)

  • Q1. Customer referral campaign
  • Q2. Customer canvas details
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed in Sep 2024. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. About myself work experience?
  • Q2. What is the best opportunity of your opinion?
  • Ans. 

    The best opportunity in my opinion is to leverage technology to streamline operations and improve customer experience.

    • Implementing a new CRM system to better track customer interactions and improve communication

    • Introducing online banking services to make it easier for customers to manage their accounts remotely

    • Utilizing data analytics to identify trends and opportunities for growth

    • Investing in employee training and dev

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(3 Questions)

  • Q1. What is the CTC CAN YOU PROVIDE
  • Ans. 

    The CTC provided will depend on the candidate's experience, qualifications, and negotiation skills.

    • CTC (Cost to Company) is the total amount of money a company will spend on an employee in a year, including salary, bonuses, benefits, etc.

    • CTC can vary based on factors such as experience, qualifications, industry standards, and negotiation skills.

    • Candidates can negotiate their CTC during the job offer stage to ensure the...

  • Answered by AI
  • Q2. Work Role Rm relationship
  • Q3. Ctc required for Assessments what is the producy
  • Ans. 

    The CTC required for assessments is the total cost to company needed to conduct the assessments and evaluate the product.

    • CTC stands for Cost to Company, which includes all expenses related to the assessments such as materials, personnel, and facilities.

    • The CTC required for assessments may vary depending on the complexity and scope of the assessments.

    • It is important to budget and plan for the CTC required for assessment

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Na
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
No response

I applied via AmbitionBox and was interviewed in Apr 2024. There was 1 interview round.

Round 1 - Personal Interview 

(3 Questions)

  • Q1. How many years of experience do you have?
  • Q2. What was your last designation?
  • Q3. Do you want to work full time?
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(1 Question)

  • Q1. Circular based questions
Round 2 - One-on-one 

(1 Question)

  • Q1. Business figures related questions
Interview experience
3
Average
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
No response

I applied via Walk-in and was interviewed in May 2024. There was 1 interview round.

Round 1 - HR 

(4 Questions)

  • Q1. Tell me about your self
  • Q2. Why you change the job
  • Q3. Family background
  • Q4. Package and notice period

Interview Preparation Tips

Interview preparation tips for other job seekers - Recruiter should mention in there profile that required only local candidate or local experienced candidate preferred unnecessary other candidate will not try for the same. Both candidate and recruiter time will save
Interview experience
5
Excellent
Difficulty level
-
Process Duration
6-8 weeks
Result
Selected Selected

I applied via Company Website and was interviewed before May 2023. There were 2 interview rounds.

Round 1 - Aptitude Test 

IBPS examination among 1 Million aspirants

Round 2 - Group Discussion 

GD on social topics like nihility of modern existence

Interview Preparation Tips

Interview preparation tips for other job seekers - Kepp it cool
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Newspaper Ad and was interviewed before Apr 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

Probationary officer’s exam

Round 3 - Group Discussion 

Group discussion and personal interview

Round 4 - One-on-one 

(1 Question)

  • Q1. About GK and personal questions

Interview Preparation Tips

Interview preparation tips for other job seekers - Be a learner continuously

ICICI Bank Interview FAQs

How many rounds are there in ICICI Bank Senior Brand and Marketing Manager interview?
ICICI Bank interview process usually has 2 rounds. The most common rounds in the ICICI Bank interview process are One-on-one Round.

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