Godrej Consumer Products Interview Questions and Answers

ROI for a super stockist measures profitability relative to investment, guiding strategic decisions.

• Calculate ROI using the formula: ROI = (Net Profit / Total Investment) x 100.

• Net Profit includes revenue from sales minus costs associated with the stockist.

• Total Investment includes initial capital, operational costs, and any additional expenses.

• Example: If a super stockist invests $50,000 and earns $70,000 in sale...read more

B2B sales refers to business-to-business sales, where one business sells products or services to another business.

• B2B sales involve selling products or services to other businesses rather than individual consumers

• The sales process in B2B sales is typically longer and more complex compared to B2C sales

• Relationship-building and trust are crucial in B2B sales

• Examples of B2B sales include selling software to companies...read more

To increase availability and share of shelf, focus on optimizing distribution, improving product visibility, and building strong relationships with retailers.

• Analyze sales data to identify gaps in distribution and prioritize areas for improvement

• Invest in marketing and promotional activities to increase product visibility and drive demand

• Collaborate with retailers to understand their needs and tailor solutions tha...read more

GC stands for Gas Chromatography and it is used to separate and analyze compounds in a mixture.

• GC is a type of chromatography that uses a gas as the mobile phase and a stationary phase to separate and analyze compounds in a mixture.

• It is commonly used in the analysis of environmental samples, such as air and water, to detect pollutants.

• GC is also used in the analysis of food and beverages to detect contaminants or...read more

A plan for sales growth involves setting goals, identifying target markets, developing strategies, and implementing tactics.

• Set specific and measurable sales goals

• Identify target markets and customer segments

• Develop strategies to reach and engage target customers

• Implement tactics such as cold calling, email campaigns, and product demonstrations

• Track and analyze sales data to measure progress and make adjustments

• Co...read more

Modern trade refers to the organized retail sector that operates through large format stores and chains.

• Modern trade emphasizes on providing a seamless shopping experience to customers.

• It involves the use of technology to enhance the shopping experience, such as self-checkout kiosks and digital signage.

• Modern trade also focuses on offering a wide range of products and brands to customers.

• It involves strategic part...read more