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Crafting a campaign involves strategic planning, audience targeting, and creative execution to achieve specific goals.
Define campaign objectives: e.g., increase brand awareness by 30% in 6 months.
Identify target audience: e.g., millennials interested in sustainable products.
Develop a creative concept: e.g., a storytelling approach showcasing customer testimonials.
Choose appropriate channels: e.g., social media, em...
During articleship, I conducted audits of various entities to ensure compliance with regulations and accuracy of financial statements.
Performed substantive testing to verify account balances and transactions
Evaluated internal controls to assess risk of material misstatement
Prepared audit documentation to support findings and conclusions
Communicated audit results to management and made recommendations for improveme...
Assertions are statements that verify the expected behavior of a system or application.
Assertions are used to validate the correctness of a program's logic or behavior.
They are typically used in testing to check if a condition is true or false.
Examples include asserting that a variable is not null or that a certain value is returned by a function.
Materiality refers to the significance of information in influencing decisions and actions in various contexts, especially in finance and law.
Materiality is crucial in financial reporting; for example, a $1,000 error may be immaterial for a billion-dollar company.
In legal contexts, materiality determines whether evidence is significant enough to affect the outcome of a case.
In auditing, auditors assess materiality...
What people are saying about EY Global Delivery Services ( EY GDS)
Global Pursuits at EY involve identifying and pursuing business opportunities on a global scale.
Global Pursuits involve researching and analyzing potential markets and clients worldwide.
Senior Associates play a key role in developing strategies for global pursuits and coordinating with teams across different regions.
Examples of Global Pursuits at EY include expanding into new international markets, securing global...
There are various project methodologies such as Agile, Waterfall, Scrum, Lean, Kanban, etc.
Agile methodology focuses on iterative and incremental development
Waterfall methodology follows a linear sequential approach
Scrum methodology is a framework for managing and completing complex projects
Lean methodology focuses on minimizing waste and maximizing value
Kanban methodology emphasizes on visualizing work and limiti...
I will start by conducting market research and identifying potential clients. Then, I will develop a strategic plan and build a team with the necessary skills and expertise.
Conduct market research to identify potential clients
Develop a strategic plan for the service line
Build a team with the necessary skills and expertise
Establish partnerships and collaborations with other organizations
Create a marketing and commu...
SAP Transport Management is a tool used to move changes made in one SAP system to another.
It ensures that changes are moved in a controlled and organized manner.
It allows for tracking and monitoring of changes during the transport process.
It helps to prevent conflicts and errors that may arise from moving changes between systems.
Examples of changes that can be transported include configuration settings, custom cod...
There are three main types of schemas in Power BI: Star Schema, Snowflake Schema, and DirectQuery Schema.
Star Schema: Consists of one or more fact tables referencing multiple dimension tables. Example: Sales fact table linked to Product and Customer dimension tables.
Snowflake Schema: Similar to Star Schema but with normalized dimension tables. Example: Product dimension table split into Product Category and Produc...
I appeared for an interview in Nov 2024.
IND AS 115 is a new revenue recognition standard that replaces existing revenue recognition standards in India.
IND AS 115 was issued by the Institute of Chartered Accountants of India (ICAI) to bring consistency and comparability in revenue recognition practices.
It introduces a five-step model for revenue recognition, focusing on identifying the contract with the customer, identifying performance obligations, determini...
Audit risks are potential threats to the accuracy and reliability of financial statements during an audit.
Audit risks include inherent risk, control risk, and detection risk.
Inherent risk is the risk of material misstatement in the absence of internal controls.
Control risk is the risk that internal controls will not prevent or detect material misstatements.
Detection risk is the risk that the auditor will not detect a m...
I applied via Naukri.com and was interviewed in Jul 2024. There was 1 interview round.
There are three main types of schemas in Power BI: Star Schema, Snowflake Schema, and DirectQuery Schema.
Star Schema: Consists of one or more fact tables referencing multiple dimension tables. Example: Sales fact table linked to Product and Customer dimension tables.
Snowflake Schema: Similar to Star Schema but with normalized dimension tables. Example: Product dimension table split into Product Category and Product Sub...
Editorial test of a financial thought leadership article
I applied via LinkedIn and was interviewed in Jan 2024. There were 2 interview rounds.
Communication and vocabulary
Basic questions do not worry about it
I applied via Recruitment Consulltant and was interviewed in Mar 2023. There were 2 interview rounds.
There are various project methodologies such as Agile, Waterfall, Scrum, Lean, Kanban, etc.
Agile methodology focuses on iterative and incremental development
Waterfall methodology follows a linear sequential approach
Scrum methodology is a framework for managing and completing complex projects
Lean methodology focuses on minimizing waste and maximizing value
Kanban methodology emphasizes on visualizing work and limiting wo...
I believe EY is the ideal company for me because of its strong reputation and commitment to excellence. I am confident that my skills and experience make me a valuable asset to the team.
EY is a global leader in professional services, known for its high standards and innovative solutions.
I am impressed by EY's commitment to diversity and inclusion, as well as its focus on sustainability and corporate social responsibili...
I will start by conducting market research and identifying potential clients. Then, I will develop a strategic plan and build a team with the necessary skills and expertise.
Conduct market research to identify potential clients
Develop a strategic plan for the service line
Build a team with the necessary skills and expertise
Establish partnerships and collaborations with other organizations
Create a marketing and communicat...
I am passionate about EY's values and believe my skills and experience make me a strong fit for the Senior Associate role.
I have a strong understanding of EY's core values and believe in their commitment to integrity, quality, and teamwork.
I have a proven track record of success in similar roles, with specific examples of how I have contributed to the success of my previous employers.
I possess the necessary skills and ...
Some of the top questions asked at the EY Global Delivery Services ( EY GDS) Senior Associate interview -
The duration of EY Global Delivery Services ( EY GDS) Senior Associate interview process can vary, but typically it takes about less than 2 weeks to complete.
based on 29 interview experiences
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