DemandShore Solutions Interview Questions and Answers

Mails,for offboarding , Onboarding

Q1. About yourself, about company
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Q1. Dot net related stuffs
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Q2. Dependency injection
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Built an app using dot net and angular

Q1. Accountings based question
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Q2. P2p cycle and invoicing process
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Q1. EXPLAINATION of DSP and SSP
Ans. 
DSP stands for Demand-Side Platform and SSP stands for Supply-Side Platform in the context of programmatic advertising.
• DSP is a platform used by advertisers to purchase ad inventory in real-time auctions.

• SSP is a platform used by publishers to sell their ad inventory to advertisers.

• DSPs and SSPs work together in programmatic advertising to automate the buying and selling of ad space.

• DSPs use data and algorithms to targ...read more
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Q1. What is CTR in digital media marketing
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CTR stands for Click-Through Rate in digital media marketing.
• CTR is a metric used to measure the success of an online advertising campaign.

• It is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions) and multiplying by 100.

• For example, if an ad received 100 clicks and 10,000 impressions, the CTR would be 1%.

• A higher CTR indicates that the ad is resonating well with th
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Q2. What is quality score and how would you improve it.
Ans. 
Quality score is a metric used to evaluate the quality of something, often used in advertising to measure the relevance and performance of ads.
• Quality score is typically used in online advertising platforms like Google Ads to measure the relevance and performance of ads.

• It is based on factors such as click-through rate, ad relevance, and landing page experience.

• Improving quality score involves optimizing ad content, ta...read more
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Q3. If I am going to visit london then which keywords will I type in Google
Ans. 
Keywords to type in Google for visiting London
• London attractions

• London hotels

• London restaurants

• London weather
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Q1. Why do you want to work here
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Q1. Explain your previous work experience
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Q1. How do you approach debugging a complex issue in a large codebase with minimal documentation?
Ans. 
Approach debugging by understanding the code flow, using debugging tools, isolating the issue, and testing solutions.
• Start by understanding the code flow and identifying potential areas where the issue may be occurring.

• Use debugging tools like breakpoints, logging, and stack traces to pinpoint the source of the problem.

• Isolate the issue by reproducing it consistently and narrowing down the scope of the problem.

• Test pot...read more
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Q2. Describe a situation where you had to refactor existing code to improve performance or maintainability. What challenges did you face, and how did you overcome them?
Ans. 
Refactored a legacy codebase to improve performance by optimizing database queries.
• Identified bottlenecks in the codebase by profiling and analyzing performance metrics.

• Rewrote complex and inefficient database queries to improve response times.

• Implemented caching mechanisms to reduce redundant database calls.

• Refactored code to follow best practices and improve maintainability.

• Tested the changes thoroughly to ensure the
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Q3. How do you ensure your code is both efficient and scalable when working under tight deadlines? Can you provide an example?
Ans. 
By prioritizing tasks, using efficient algorithms, and conducting code reviews.
• Prioritize tasks based on impact and complexity to focus on critical components first.

• Utilize efficient algorithms and data structures to optimize code performance.

• Conduct code reviews with team members to identify potential bottlenecks and suggest improvements.

• Example: Prioritize implementing a caching mechanism for frequently accessed data
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Q4. Explain how you would handle a situation where your preferred solution to a problem conflicts with the opinion of a senior team member or client.
Ans. 
I would approach the situation by respectfully discussing the pros and cons of both solutions and finding a compromise.
• Listen to the senior team member or client's perspective and understand their reasoning

• Present your preferred solution along with the reasons why you believe it is the best approach

• Engage in a constructive discussion to find common ground or a compromise

• Consider the impact of each solution on the proje...read more
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Q5. What is your process for staying updated with the latest programming languages, frameworks, and technologies relevant to your role?
Ans. 
I regularly attend tech conferences, read industry blogs, participate in online courses, and collaborate with colleagues to stay updated.
• Attend tech conferences to learn about new technologies and trends

• Read industry blogs and articles to stay informed

• Participate in online courses and tutorials to expand knowledge

• Collaborate with colleagues to share insights and learn from each other
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Q6. How do you manage dependencies and third-party libraries in your projects to avoid potential security or compatibility issues?
Ans. 
I use package managers, regularly update dependencies, and conduct security audits.
• Utilize package managers like npm, pip, or Maven to manage dependencies

• Regularly update dependencies to ensure compatibility and security patches

• Conduct security audits using tools like OWASP Dependency-Check or Snyk

• Consider using dependency locking to ensure consistent builds
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Q7. Describe a time when you had to implement a feature that required learning a new technology or framework on the job. How did you approach the learning curve?
Ans. 
I implemented a new feature using React Native and had to learn the framework on the job.
• Researched online resources and documentation to understand React Native

• Experimented with small projects to practice using React Native

• Sought help from colleagues or online communities when facing challenges
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Q8. Can you walk us through a time when you identified a potential bottleneck in a system before it became a problem? How did you address it?
Ans. 
Identified and addressed a potential bottleneck in a system before it became a problem.
• Monitored system performance regularly to identify any potential bottlenecks

• Analyzed system logs and metrics to pinpoint the root cause of the bottleneck

• Implemented optimizations such as caching, indexing, or code refactoring to address the bottleneck

• Collaborated with team members to implement a long-term solution to prevent similar
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Q9. How do you prioritize and manage multiple tasks or projects when they all seem equally important?
Ans. 
I prioritize tasks based on deadlines, impact, and dependencies, and use tools like to-do lists and project management software.
• Evaluate deadlines and prioritize tasks that are due soon

• Consider the impact of each task on the overall project or team goals

• Identify dependencies between tasks and prioritize accordingly

• Use tools like to-do lists, project management software, or time-blocking techniques to stay organized

• Regu
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Q10. What strategies do you use to ensure that your code is both clean and well-documented for future developers who may work on it?
Ans. 
I use consistent naming conventions, inline comments, and thorough documentation to ensure clean and well-documented code.
• Follow consistent naming conventions for variables, functions, and classes to make the code easier to understand.

• Include inline comments to explain complex logic or algorithms within the code.

• Write thorough documentation for each function, class, and module to provide context and usage instructions ...read more
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Q11. How would you approach integrating a new feature into an existing system without disrupting the current functionality? Can you provide an example from your past experience?
Ans. 
Approach integrating new feature into existing system without disruption
• Analyze the existing system to understand its architecture and dependencies

• Identify the impact of the new feature on the current functionality

• Implement the new feature in a separate branch or environment for testing

• Conduct thorough testing to ensure the new feature works as expected and does not break existing functionality

• Gradually integrate the n...read more
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Test on Hackerrank SQL

Q1. Questions on SQL, R, Case study
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Detailed discussion on use cases