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Accenture

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Accenture Senior Digital Marketing Consultant Interview Questions, Process, and Tips

Updated 7 Jan 2023

Accenture Senior Digital Marketing Consultant Interview Experiences

1 interview found

Senior Digital Marketing Consultant Interview Questions & Answers

user image Anonymous

posted on 7 Jan 2023

Interview experience
5
Excellent
Difficulty level
Hard
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Referral and was interviewed in Dec 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(4 Questions)

  • Q1. What is the meaning of ROI and ROAS
  • Ans. 

    ROI stands for Return on Investment and ROAS stands for Return on Advertising Spend.

    • ROI measures the profit or loss generated on an investment relative to the amount of money invested.

    • ROAS measures the revenue generated for each dollar spent on advertising.

    • ROI is a broader metric that can be used to evaluate the performance of any investment, while ROAS is specific to advertising.

    • For example, if a company spends $100 o...

    • Answered by AI
    Add your answer
  • Q2. Share your major achievements
    • Add your answer
  • Q3. Have you managed a team
    • Add your answer
  • Q4. Case Study on Digital Marketing Strategy for a European Fashion Brand to enter Indian market with only online store - Objective, Targeting, Channel Strategy, Budget Allocation, Campaign Impact Measurement
  • Ans. 

    Digital marketing strategy for a European fashion brand to enter Indian market with only online store.

    • Objective: Increase brand awareness and drive online sales.

    • Targeting: Young, fashion-conscious Indian consumers through social media and influencer marketing.

    • Channel Strategy: Focus on social media platforms like Instagram and Facebook, as well as fashion blogs and online fashion magazines.

    • Budget Allocation: Majority o...

    • Answered by AI
    Add your answer
Round 3 - One-on-one 

(6 Questions)

  • Q1. What are your major achievements
    • Add your answer
  • Q2. Case Study on GTM Strategy of Middle-east telecom company wanting to take their B2B business online to remove involvement of middle-man - Open Ended question - Timelines and products to be self decided.
    • Add your answer
  • Q3. What is the team size managed previously
    • Add your answer
  • Q4. How have you helped a reporting employee in the past on a personnel level?
    • Add your answer
  • Q5. What will you do if a client does not agree with the solution provided
  • Ans. 

    I will listen to their concerns and try to understand their perspective. Then, I will work with them to find a solution that meets their needs.

    • Listen actively to their concerns and try to understand their perspective

    • Explain the reasoning behind the solution provided

    • Work with the client to find a solution that meets their needs

    • Be open to feedback and willing to make adjustments as needed

    • Answered by AI
    View 2 more answers
  • Q6. Examples from the current industry about out of the box marketing strategies
  • Ans. 

    Brands are using augmented reality, chatbots, and influencer marketing to stand out in the current industry.

    • Augmented reality campaigns like IKEA Place app and Pepsi Max's Unbelievable Bus Shelter

    • Chatbots for customer service and engagement like H&M's Kik chatbot and Sephora's Virtual Artist

    • Influencer marketing with micro-influencers and nano-influencers for authentic and targeted reach like Glossier's #GlossierPink ca...

    • Answered by AI
    Add your answer

Interview Preparation Tips

Interview preparation tips for other job seekers - Prepare well on GTM case studies. And read well on your current achievements.

Skills evaluated in this interview

Interview questions from similar companies

Digital Marketer Interview Questions & Answers

Infosys user image Shahid Khan

posted on 22 Nov 2024

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(2 Questions)

  • Q1. Tell me about yourself?
    • Add your answer
  • Q2. Why do you want to join this company?
    • Add your answer

Digital Marketing Specialist Interview Questions & Answers

IBM user image Anonymous

posted on 9 Aug 2024

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. How to handle deadlines?
  • Ans. 

    Handling deadlines requires effective time management, prioritization, and communication.

    • Break down tasks into smaller, manageable chunks

    • Use tools like calendars and project management software to track deadlines

    • Prioritize tasks based on urgency and importance

    • Set realistic deadlines and communicate any potential delays in advance

    • Delegate tasks when necessary to meet deadlines

    • Regularly review progress and adjust timelin

    • Answered by AI
    Add your answer
  • Q2. Previous experience
    • Add your answer

Digital Marketing Associate Interview Questions & Answers

Wipro user image Anonymous

posted on 2 Apr 2024

Interview experience
5
Excellent
Difficulty level
Hard
Process Duration
2-4 weeks
Result
Not Selected

I applied via Job Fair and was interviewed in Mar 2024. There was 1 interview round.

Round 1 - HR 

(4 Questions)

  • Q1. Direct interview
    • Add your answer
  • Q2. I need to improve my strength
    • Add your answer
  • Q3. I need to improve our company
    • Add your answer
  • Q4. Thanks for everything
    • Add your answer

Interview Preparation Tips

Interview preparation tips for other job seekers - Thanks when seeking a job, it's essential to identify your strengths, interests, and values. Tailor your resume and cover letter to highlight relevant skills and experiences. Network with professionals in your desired field and utilize online job search platforms. Prepare for interviews by researching the company and practicing common questions. Stay positive and persistent, as finding the right job may take time. Consider internships or volunteer opportunities to gain experience and expand your network. Keep learning and adapting to new trends in your industry to remain competitive in the job market. Good luck!

Digital Marketer Interview Questions & Answers

TCS user image Anonymous

posted on 11 Aug 2024

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Company Website and was interviewed in Jul 2024. There were 2 interview rounds.

Round 1 - Assignment 

Providing the assignment

Round 2 - Aptitude Test 

Rules, attitude, behaviour, fluent English

Interview Preparation Tips

Interview preparation tips for other job seekers - TCS digital marketing

Digital Marketing Manager Interview Questions & Answers

Capgemini user image Anonymous

posted on 29 Nov 2023

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(1 Question)

  • Q1. Technical based details questions
    • Add your answer
Round 3 - One-on-one 

(1 Question)

  • Q1. Technical in details questions
    • Add your answer
Round 4 - Assignment 

Case studies to be written in detail

Round 5 - One-on-one 

(1 Question)

  • Q1. Technical & scenario based questions
    • Add your answer

Digital Marketer Interview Questions & Answers

Cognizant user image Anonymous

posted on 2 Jun 2024

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(1 Question)

  • Q1. Tell me about your self
    • Add your answer
Round 2 - Aptitude Test 

Logical Reasoning questions

Round 3 - HR 

(1 Question)

  • Q1. Why should I hire your..?
    • Add your answer
Round 4 - Group Discussion 

Group discussion with hr

Round 5 - One-on-one 

(1 Question)

  • Q1. Final Manager Round
    • Add your answer

Digital Marketing Executive Interview Questions & Answers

HCLTech user image Anonymous

posted on 25 Aug 2022

I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.

Round 1 - One-on-one 

(1 Question)

  • Q1. Basis Google Ads question
    • Add your answer
Round 2 - Behavioral 

(1 Question)

  • Q1. Character round, and questions
    • Add your answer

Interview Preparation Tips

Interview preparation tips for other job seekers - Be honest, and don't bluff at all. They'll catch you.

Digital Marketing Executive Interview Questions & Answers

Tech Mahindra user image Anonymous

posted on 4 Aug 2022

I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - HR 

(2 Questions)

  • Q1. Tell about ur self Family background
    • Add your answer
  • Q2. Basic questions of digital marketing
    • Add your answer

Interview Preparation Tips

Interview preparation tips for other job seekers - Communication skills Positive thinking Flexible to work in any environment

Digital Marketing Executive Interview Questions & Answers

Infosys user image Anonymous

posted on 29 Oct 2023

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Walk-in and was interviewed in Sep 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all tips
Round 2 - One-on-one 

(1 Question)

  • Q1. What is seo. what are the type of seo.
  • Ans. 

    SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.

    • Types of SEO include on-page SEO, off-page SEO, and technical SEO.

    • On-page SEO involves optimizing content, meta tags, and internal linking.

    • Off-page SEO focuses on building backlinks and improving domain authority.

    • Technical SEO involves optimizing website structure, speed, and mobile-friendlin...

    • Answered by AI
    View 1 more answer
Round 3 - One-on-one 

(1 Question)

  • Q1. What is seo. what are the type of seo.
  • Ans. 

    SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.

    • Types of SEO include on-page SEO, off-page SEO, and technical SEO.

    • On-page SEO involves optimizing content and HTML source code on a website, such as using relevant keywords and meta tags.

    • Off-page SEO focuses on building backlinks and increasing the website's authority through external sources...

    • Answered by AI
    Add your answer

Interview Preparation Tips

Interview preparation tips for other job seekers - backlink assignment

Skills evaluated in this interview

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Accenture Interview FAQs

How many rounds are there in Accenture Senior Digital Marketing Consultant interview?
Accenture interview process usually has 3 rounds. The most common rounds in the Accenture interview process are One-on-one Round and Resume Shortlist.
What are the top questions asked in Accenture Senior Digital Marketing Consultant interview?

Some of the top questions asked at the Accenture Senior Digital Marketing Consultant interview -

  1. What will you do if a client does not agree with the solution provi...read more
  2. Case Study on Digital Marketing Strategy for a European Fashion Brand to enter ...read more
  3. Examples from the current industry about out of the box marketing strateg...read more

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