Accenture Campaign Management Associate Interview Questions and Answers

CM 360 is a comprehensive campaign management platform that helps streamline and optimize marketing efforts.

• CM 360 offers tools for planning, executing, and analyzing marketing campaigns

• It provides insights into customer behavior and campaign performance

• The platform integrates data from various sources to create a unified view of marketing efforts

Tracking ads help monitor the performance of campaigns and optimize for better results.

• Tracking ads provide valuable data on ad performance metrics such as click-through rates, conversions, and ROI.

• They help in identifying which ads are most effective and which ones need improvement.

• Tracking ads also allow for A/B testing to compare different ad creatives or targeting strategies.

• By analyzing tracking data, campaign man...read more

CTR formula stands for Click-Through Rate formula, which is a metric used to measure the success of an online advertising campaign.

• CTR = (Total Clicks / Total Impressions) x 100

• Total Clicks: Number of times users clicked on the ad

• Total Impressions: Number of times the ad was shown to users

• Example: If an ad received 100 clicks and 10,000 impressions, the CTR would be 1%

Impression refers to the number of times an ad is displayed, regardless of whether it is clicked on or not.

• Impression is a metric used in online advertising to measure the number of times an ad is shown on a webpage or app.

• It is important for advertisers to track impressions to understand the reach of their ad campaigns.

• Impressions do not necessarily indicate engagement or interaction with the ad, just that it was disp...read more

I traffic in cm 360 by setting up campaigns, tracking performance, optimizing for results, and analyzing data.

• Set up campaigns with specific targeting criteria and goals

• Track performance metrics such as click-through rates, conversions, and ROI

• Optimize campaigns based on data analysis to improve results

• Utilize audience segmentation and A/B testing to refine targeting and messaging

• Use tools like Google Analytics and ad